Market Liaison - Pennsylvania Market

Position Summary

The Market Liaison is the primary external-facing ambassador for Blackbird Health within an assigned multi-county territory. This role blends strategic sales, partnership development, and community engagement - ideal for professionals who understand both mental/behavioral health and the nuances of referral-driven growth.

The Market Liaison will build and manage high-trust relationships with pediatricians, primary-care groups, school districts, universities, and community stakeholders to drive consistent patient referrals and ensure seamless collaboration. Internally, this role works closely with clinical leadership, care navigation, marketing, and operations to guarantee an exceptional partner and patient experience.

This role is ideal for someone who is relationship-driven and energized by connecting with new people, while also being strategic and able to build and execute sales territory strategy. We are looking for someone passionate about expanding access to mental health care and motivated by clear ownership and measurable goals.

How you’ll make an impact:

Relationship Development & Referral Growth

• Build, manage, and expand high-value relationships with pediatricians, PCPs, school districts, therapists, and community partners.
• Apply a strategic lens to your book of business, identifying the biggest opportunities and allocating time and effort where there’s the most room for growth.
• Proactively identify new referral opportunities, service gaps, and partnership pathways.
• Own the rhythm of outreach, warm introductions, cold stops, and ongoing engagement.
• Host provider lunches, office education sessions, community presentations, and advisory meetings.

Partnership Strategy & Execution

• Serve as the point person for implementing referral workflows, direct referral channels, and collaborative care processes with partner practices.
• Ensure partners understand Blackbird’s services, intake pathways, turnaround times, and clinical offerings.
• Develop account-level strategies to increase activation and maintain strong referral relationships.
• Surface churned accounts and create strategies to re-engage them.

Operational Coordination

• Collaborate with internal teams (Care Navigation, Marketing, Clinical, Operations) to ensure smooth onboarding of new partners.
• Regularly communicate partner updates, challenges, and insights to leadership.
• Track referral trends, activation rates, and regional market metrics using CRM tools (e.g., HubSpot).

Market Intelligence & Community Engagement

• Stay current on mental/behavioral health needs, school district trends, and pediatric ecosystem dynamics in the assigned region.
• Represent Blackbird at community events, conferences, school meetings, and provider gatherings.
• Surface real-time feedback to improve processes, messaging, and partnership alignment.

The basics you’ll need:

Required

• 3+ years of experience in sales, business development, client management, or community outreach.
• Strong interpersonal skills with the ability to build trust quickly and communicate with clinical audiences.
• Excellent presentation, communication, and relationship-building skills.
• Comfort working independently within a large geographic territory.
• Valid driver’s license and reliable transportation for travel across the assigned region.
• Must reside in Eastern Pennsylvania 

Highly Desirable

• Experience working in mental health, behavioral health, pediatrics, healthcare services, or clinical environments.
• Background in provider relations, referral development, medical sales, or health-system partnerships.
• Familiarity with CRM tools and data-driven growth processes.

Please Note: This is a fully remote position for someone who is willing to travel up to 75% of the time in the Pennsylvania market 

Base Salary of $85-100K with bonus up to 40% based on goal achievement and market performance

Benefits:

• Medical, Dental & Vision coverage
• 401K (with a company match)
• Employer-paid life insurance coverage
• Generous paid time off
• Opportunities for career growth
• Mileage reimbursement and travel stipend
• Diverse and experienced leadership team with a supportive work culture