Market Lead (Shanghai/ Beijing Based)

TLDR

Drive strong e-commerce-led commercial execution and build a scalable market platform for the China market, focusing on distributor management and performance tracking.

What you'll do
  • Responsible for driving strong e-commerce-led commercial execution and building a scalable market platform for China market

  • Drive day-to-day commercial execution with appointed distributors across retail and e-commerce.

  • Ensure strong sales fundamentals, including distribution, listings, quality of presence, and execution discipline.

  • Identify execution gaps, drive corrective actions, and build distributor capability through clear priorities and follow-up.

  • Lead and coordinate e-commerce execution, including campaigns, content quality, and platform optimisation.

  • Track performance and ROI using key KPIs, and share learnings and best practices with APAC and HQ teams.

  • Provide market insight through store and platform checks, structured reporting, and timely risk escalation.

  • What you'll need
  • Minimum 8 years’ experience in FMCG, with a primarily commercial and sales-led background

  • A strong execution mindset and a hands-on, get-things-done approach

  • Demonstrated experience managing distributors in China, with clear accountability and follow-through

  • Chinese national, with fluent business-level English

  • Comfortable working with international HQ stakeholders and within regional governance processes

  • Strong knowledge of China’s retail and e-commerce ecosystem, including agency management, ROI tracking, and performance metrics

  • Experience in dairy and or chilled food categories

  • Experience working with European or international brands

  • Strong brand sense, with the ability to translate brand strategy into high-quality in-market execution

  • Excellent negotiation and stakeholder management skills

  • NAHC Limited builds innovative AI-driven solutions for the fintech and consumer technology sectors, streamlining processes and enhancing user experiences. Their products range from automated trading platforms for cryptocurrency traders to interactive motion-driven play systems for active entertainment, catering to diverse user needs while prioritizing safety and data protection. By leveraging cutting-edge technology, NAHC empowers users across different experience levels to engage with complex systems easily and effectively.

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