The Role
We’re on a mission to deliver the best-tasting THC beverages in the US—and we need a Social Media Manager who can help us make some noise. The ideal candidate is as obsessed with what’s trending as they are with breaking through the clutter with bold, thumb-stopping content. You’ll lead our social presence end-to-end—from strategy through execution—bringing our brand to life across platforms with bold storytelling, authentic community engagement, and content people actually want to share.
You should have hands-on experience shooting, editing, and producing content designed for social. You’ll collaborate across teams but also roll up your sleeves to make things happen. This role is perfect for someone who lives online, understands internet culture, and wants to make content that people actually care about.
Responsibilities
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Build and manage monthly social calendar across Instagram, TikTok, LinkedIn, and emerging platforms
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Write, schedule, and publish engaging, high-performing social content
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Create social-first content including video, photography, memes, and graphics
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Shoot and edit content in-house using tools like Adobe, CapCut, or Canva
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Collaborate with creative and brand teams on asset creation
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Monitor cultural trends, competitor activity, and audience sentiment
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Engage community with timely responses, reposts, and story coverage fostering an authentic and loyal brand following
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Identify and activate relevant influencers, creators, and brand partners
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Monitor performance and report on KPIs (engagement, reach, CTR, follower growth) and use insights to continuously optimize content strategy
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Support social amplification for new product launches, PR, and retail events
Qualifications
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4+ years of experience in social media management, ideally in CPG or beverage
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Experience with Adobe Creative Suite, CapCut, Canva, or similar tools
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Proven ability to shoot, edit, and publish high-performing content
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Strong understanding of social trends, internet culture, and storytelling
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Proficient in tools like Later, Sprout, or Sprinklr
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Strong copywriting and content briefing skills
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Deep awareness of cultural and social trends that influence consumer behavior
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Comfortable appearing on camera and collaborating with creators and influencers
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Analytical mindset with understanding of social performance metrics
Additional Requirements:
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Ability to work collaboratively with multi-functional core teams and strong personalities
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Adapts and thrives in a demanding, fast-paced environment
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Operates with a high level of professionalism and integrity, including dealing with confidential information
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Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb
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Must have a solid understanding and/or come to master Hemp compliance rules and regulations set forth by each State
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Must pass any and all required background checks
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Must be and remain compliant with all legal or company regulations for working in the industry
