Manager, Social Media

Department: Brand Marketing - NAM Reports to: Director, Integrated Brand Marketing Location: North Vancouver, B.C. Your Opportunity at ARC’TERYX: As the Manager, Social Media, you are responsible for Arc’teryx’s branded content and strategy across the ever-evolving social ecosystem. You are a leader, with a keen grasp of social trends, digital storytelling, channel objectives and brand voice.  In this role, you will set the vision and roadmap for our channels — combining a strategic vision with guest experience, content strategy and tactical planning. You will also be responsible for setting the strategic and creative direction for our local channels and managing our CCC’s.  You will be their leader and mentor in helping them to build the proper skillset to run their local channels in compliment with the vision and roadmap that you are setting for global channels. This role is based out of our North Vancouver office and is open to hybrid remote work. Candidates must be eligible to work in Canada.   Meet Your Future Team: The Brand Marketing team is the direct connection between the guest and the Arc’teryx brand through content and experience. We work in lockstep with our brand management team, our creative team, athletes/ambassadors, community partners and agencies to create experiences and tell stories that are relevant, thought-provoking and true to who we are. Your social media team consists of global social media specialist and local community content curators. If you were in the Manager, Social Media role now, here are some of the core activities you would be doing:

Defining the Global Social Media strategy in partnership with the Director, Integrated Brand Marketing— inclusive of channel and content strategy, content production and channel programming, and in alignment with our overall brand calendar and key cultural moments

Leading the creative team to create a channel-centric approach to storytelling, ensuring each channel ecosystem is carefully considered.  This includes creation of a very clear and concise social strategic vision that falls within the overall brand creative vision.

Working closely with Public Relations and the EDI teams on proactive and reactive messaging around cultural moments, and crisis communication

Tracking and analyzing data analytics and KPIs for all projects and initiatives, and provide insights on monthly reporting to cross-functional stakeholders and Brand Leadership Team

Managing relationships with contract photographers and content creators to ensure brand standards are maintained in all that we do

Working in collaboration with Brand Managers and the integrated marketing team on channel needs for all campaigns, from brand awareness to product marketing, to athlete storytelling

Working closely with the global retail marketing manager and regional managers to support strategic growth in our local brand store markets in conjunction with your CCC team.

Managing annual content budget, planning, and resource requests

Delivering best-in-class guest experience to our online communities, in partnership with Guest Services team

Providing editorial, creative and technical support to team members

Leading the Social Media team, providing coaching and support to help foster growth professionally and personally

Inspiring the team to bold new ideas and innovation to grow our social channels

Are you our next Manager, Social Media?

You have bachelors degree or post-secondary education in marketing, business, communications or a related field

You have 5+ years' experience in a communications role with experience in a fast paced, results-driven working environment

You are an expert at delivering social media strategies across our owned channels

You have an excellent ability to collect, analyze, and report on data to drive results

You have superior verbal and written communication skills coupled with strong listening skills

You are an empathetic leader, who can foster learning, growth and trust amongst team members

You have the ability to mentor and uplevel regional specialist positions

You have a keen eye for emerging digital social trends, a passion for the outdoors and an enthusiastic approach to evolving and improving existing brand awareness strategies

You are proactive in identifying the root cause of issues and developing solutions

You remain highly flexible and adaptable when faced with ambiguity

You effectively balance autonomy and collaboration

You inspire breakthrough thinking and continuous improvement

You seek the best (sometimes not the easiest) solutions, with an unwavering commitment to do what is right

Your passion for your work is paralleled by your passion for getting outside and living it