Role Overview:
GCS is JioStar’s growth engine focused on acquiring and scaling new and mid-market advertisers across digital and cross-screen platforms. The team drives incremental revenue through structured GTM, outcome-led selling, and platform solutioning across Mobile, CTV and omnichannel formats. GCS combines commercial ownership with data, measurement, and ad-tech enablement- making it a high-impact, growth-oriented mandate within JioStar’s revenue architecture.
This Pricing & Packaging role within the Product & Revenue Strategy (PRS) vertical drives JioStar’s GCS monetization strategy by designing smart, data-led pricing frameworks and packages. Partnering with cross-functional teams, they balance market competitiveness with revenue goals, ensuring every ad format and property is priced for maximum impact and long-term growth.
Key Responsibilities
Own the design and execution of standardized pricing packages in close collaboration with cross-functional teams including Supply, Legal, Media Rights, AdTech, and Product.
Craft forward-looking pricing strategies, tactical schemes, and offer constructs that unlock competitive advantage and support aggressive revenue targets.
Drive alignment with key media agencies through structured incentive plans, pricing governance, revenue maximization initiatives, and trade promotions.
Lead pricing for new and emerging ad formats while evaluating their impact on Sell Through Rate (STR), ensuring long-term monetization success.
End-to-end ownership of revenue planning, rate card management, discounting frameworks, and agency-specific pricing structures.
Leverage analytics and performance insights to shape pricing decisions, assess trade-offs, and drive optimization across deals and packages.
Act as a central hub, coordinating closely with Product, Ad Ops, Brand Solutions, and Content teams to align pricing with product innovation and sales strategy.
Skills and Attributes for Success
Structured problem solver - ability to develop solutions in an ambiguous environment
Strong in analytics with a high comfort around numbers
Should have worked in inter team and intra team collaborative roles with an ability to manage various stakeholders
Strong flair and keen interest in Advertising, Media, and Sports
Preferred Education and Experience
MBA with 4 to 6 years of strategy consulting experience will be preferred. Looking for candidates from Management consulting/ Market strategy/Business strategy/Ad Sales Strategy/GTM background.
About Us
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.
JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.
