Manager, Product Marketing (HealthTech/Remote)

About AssistRx

AssistRx is a leading healthcare technology company transforming patient access and adherence through innovative solutions that connect patients, providers, and life sciences companies. Our connected therapy ecosystem helps patients start and stay on therapy faster.

Position Summary

The Manager, Product Marketing will be a strategic and hands-on contributor responsible for developing and executing go-to-market (GTM) strategies that bring AssistRx’s solutions to life. This role will translate complex healthcare technologies into clear, compelling value stories that resonate with healthcare providers, patients, and life sciences clients. The ideal candidate is a results-driven marketer who thrives at the intersection of data, storytelling, and cross-functional collaboration.

Key Responsibilities

• Lead GTM Strategy: Develop and execute integrated product marketing plans that drive awareness, adoption, and retention across AssistRx’s product portfolio.
• Market Positioning: Craft differentiated messaging, positioning, and use cases based on market trends, buyer insights, and competitive intelligence.
• Research & Insights: Conduct competitive, market, and customer research to identify emerging opportunities and optimize product strategies.
• Sales Enablement: Partner with Sales and Account Management to create impactful tools, talk tracks, and playbooks that accelerate deal velocity and improve retention.
• Launch Excellence: Coordinate cross-functional teams to deliver cohesive product launches—ensuring alignment from awareness to adoption.
• Thought Leadership: Collaborate with internal stakeholders to produce high-impact content that reinforces AssistRx’s position as a trusted leader in patient support technology.
• Analytics & Reporting: Define and track KPIs for marketing campaigns, measure performance, and provide data-driven recommendations for continuous improvement.
• Cross-Functional Collaboration: Work closely with Product, Data, Sales, and Client teams to align marketing initiatives with company strategy and client needs.

Requirements

Preferred Qualifications

• Education: Bachelor’s degree in Marketing, Business, Communications, or related field.
• Experience: 5+ years of B2B product marketing experience, preferably in healthcare, healthtech (SaaS), or patient support services.
• Proven Results: Demonstrated success leading go-to-market programs that achieve measurable growth.
• Marketing Expertise: Skilled in lifecycle marketing, ABM, content strategy, and buyer journey mapping.
• Tools & Platforms: Familiar with Salesforce, Marketing Cloud, Google Analytics, Figma, Confluence, WordPress, Pendo, and social management or survey tools (e.g., Hootsuite, Sprout, SurveyMonkey).
• Communication: Exceptional written and verbal communication with the ability to simplify complex healthcare concepts for diverse audiences.
• Collaboration: Adept at managing cross-functional projects and building alignment in a fast-paced, matrixed environment.
• Mindset: Data-driven, creative, proactive, and comfortable balancing strategic planning with hands-on execution.

Preferred Extras

• Experience in a marketing or creative agency setting.
• Understanding of regulatory and compliance considerations in healthcare marketing.
• Familiarity with UAT and demo environments to support product adoption initiatives.

Benefits

• Supportive, progressive, fast-paced environment
• Competitive pay structure
• Matching 401(k) with immediate vesting
• Medical, dental, vision, life, & short-term disability insurance
• Opportunity to impact patient outcomes through data-driven healthcare technology.
• Collaborative and mission-driven culture that values innovation and continuous learning.
• Access to cutting-edge cloud technologies and modern data engineering tools.
• Competitive compensation, comprehensive benefits, and career growth opportunities
  

AssistRx, Inc. is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, religion, color, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, family medical history or genetic information, political affiliation, military service, or other non-merit based factors, or any other protected categories protected by federal, state, or local laws.

All offers of employment with AssistRx are conditional based on the successful completion of a pre-employment background check.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire. Sponsorship and/or work authorization is not available for this position.

AssistRx does not accept unsolicited resumes from search firms or any other vendor services. Any unsolicited resumes will be considered property of AssistRx and no fee will be paid in the event of a hire