As a Manager, you are responsible for initiating, developing and managing appropriate communication strategies and programmes to achieve clients’ objectives and be responsible for their overall successful implementation and management.
Responsibilities
Account Management
- Day-to-day management of account, including WIP meetings, according to agreed programme and scope of work
- Fully familiarise oneself with clients’ business and related industry, client contacts, and clients’ internal communication processes
- Prepare and submit on time all client meeting contact reports
- Prepare client monthly activity reports detailing all activities carried out for the month
- Ensure all materials and reports submitted to clients are timely, accurate, error-free and approved by account lead (account consultant or director)
- Oversee and sign-off on all materials and reports for client submission
- Brief and manage third parties e.g. designers, photographers, event companies and vendors
- Manage and oversee client events, logistics and coordination
- Serve as account lead, manage client contact and correspondence
- Provide accurate deliverables and budget estimates using the PRecious Communications Estimator for projects & retainers
- Manage and track client deliverables and budgets to prevent over-servicing and ensure account profitability
- Responsible for assembling the “best team” for client project or retainer
- Proactively alert relevant director to any emerging client or budget issues
- Oversee media monitoring, compilation of media clippings and media pitching
- Build and cultivate relationships with the media and influencers
- Brief clients’ spokesperson ahead of interviews
Client Management & Strategy Counsel
- Contribute strategic and creative inputs for clients’ PR programmes, proposals and at client meetings
- Provide client counsel, proactively build client trust and relationships
- Develop long-term strategic plans / recommendations for clients, ensuring alignment and integration with clients’ marketing and digital strategy and execution
- Develop senior-level client programmes including thought leadership campaigns, key messages and positioning
- Develop relationships with senior-level client contacts
- Position the agency as a strategic partner to the client
- Monitor and alert team and directors to emerging and potential PR or industry issues relevant to client
- Prepare recommendations to forestall or capitalise on emerging PR or industry issues
- Develop and present issues & crisis comm plans and strategies to clients
- Prepare comms programme or project evaluation reports at appropriate intervals
- Conduct periodic strategic comms programme reviews for clients and recommend adjustments if required
- Assist in media training of clients
- Understand the media landscape (e.g. knowing top media titles / journalists relevant to clients)
Content Development
- Oversee and manage the quality of content development (writing skills, strategy) and provide final sign-off for content
- Adapt and customise content for different audience and formats
- Create hooks and create media / audience appeal (e.g. strong pitch, headline, caption)
- Use narrative and composition skills to tell a story
- Contribute to higher-level content (thought leadership, bylines, case studies, client or media endorsements, white papers, media roundtables, yearly planning, quarterly PR plans)
- Create or development KOLs programme specific to the needs of Corporate or Consumer accounts.
Team Work & Management
- Live and advocate PRecious Principles
- Manage, coach and train junior or new members
- Offer and help others beyond own scope of work
- Conduct performance appraisals, training and sharing sessions
Business Development & Management
- Contribute in business development pitches and undertake research / intelligence gathering
- Identify organic business opportunities from existing clients locally and across countries
- Develop and cultivate leads for new business
- Lead or co-lead in business development pitches
- Coach team members in business development skills
- Contribute to the management of the Singapore office including staff development, recruitment, identifying new growth areas
- Work with Director bench on building, identifying and achieving new business pipeline and revenue goals
