Play a vital role in enhancing Helsinki’s global reputation through strategic PR and influencer relations targeting international markets.
Helsinki Partners is looking for a
Manager, PR and influencer relations
Are you looking for a meaningful new direction for your career? Join us at Helsinki Partners! The result of our work is seen in building Helsinki's international awareness and economic growth.
Helsinki Partners is a city marketing, investment promotion and talent attraction company owned by the City of Helsinki. Our mission is to promote the city’s sustainable growth and build Helsinki’s global reputation and brand. We do this by attracting international investments, businesses, talents and visitors, and conducting international sales and marketing.
Helsinki Partners is looking for a
Manager, PR and Influencer Relations
As a Manager, PR and Influencer Relations at Helsinki Partners Oy, you will play a vital role in the Visitor and Talent Attraction Unit. This unit is responsible for Helsinki’s international brand and tactical marketing campaigns, media, influencer and travel trade cooperation, as well as digital channels. This position offers an exciting opportunity to gain further experience in international brand building while contributing to the success of our marketing and communications efforts.
Role and responsibilities:
Planning and implementing ambassador partnership and influencer marketing activities for international visitor and talent attraction
Identifying and building lasting relationships with potential Helsinki ambassadors and content creators in our core target markets
Developing, executing, and monitoring influencer campaigns in cooperation with internal and external stakeholders
Creating PR messaging and content aligned with our brand strategy and core themes
Analyzing and actively utilizing data and analytics to track performance and improve the effectiveness and impact of our influencer marketing activities
Serving as a contact person for and hosting international media and influencers visiting Helsinki
Staying up to date with trends as well as the societal and cultural discussions and phenomena in our target markets
Generating new ideas and potential partnerships to capture the attention of our target groups
Collaborating closely with other Helsinki Partners business units and teams as well as external partners working towards building Helsinki’s international reputation
Requirements
Minimum of 5 years of experience in PR and influencer relations
Excellent project management, planning, and communication skills
Experience negotiating contracts and managing campaign budgets
Strong content creation capabilities and proven experience in levering PR and influencer relations to increase brand awareness and engagement
Experience working on integrated campaigns, aligning PR and influencer activities with overall marketing and brand communications goals
Excellent ability to analyze data and apply insights
Good knowledge of and experience with various PR and marketing tools and platforms (e.g. Meltwater / Klear, WordPress, HubSpot or equivalent CRM system)
Has excellent communication skills in English, both written and spoken.
Passion for our quirky beloved Helsinki
In your role, you would be working in the Visitor and Talent Attraction Unit, and you would report to Head of Brand and PR. Position is permanent and full time. Our working language is English. The position will be filled as soon as possible, and the job is full-time. If we’ve succeeded in convincing you to join our team, please apply by March 31st by submitting a one-minute video (instructions attached), along with your CV and cover letter including your salary expectations. The final salary will be determined based on company´s compensation framework and the selected candidate's skills and experience.
Helsinki Partners is a workplace that embraces equality, inclusivity, diversity, trust and transparency. We value and appreciate our colleagues, support each other, and are keen on succeeding together. We feel our work is meaningful and that it really makes a difference. We go the extra mile to help our foreign clients to find opportunities in Helsinki.
ONE-MINUTE VIDEO INSTRUCTIONS:
Pitch a collaboration idea (e.g. a visit to the city and/or first ideas for a potential campaign) for international influencer(s) in one minute video clip. The pitch should be centered around Helsinki Happiness and at least one of the following themes: food, architecture and design or sauna. Background information for your use: https://www.myhelsinki.fi/wp-content/uploads/2025/12/01-Happy-Helsinki-Toolkit_Share.pdf
Helsinki Partners is dedicated to enhancing the city of Helsinki's global standing by attracting international investments, businesses, and talent. We provide tailored services that empower foreign companies and individuals to explore opportunities in Finland's capital, with a focus on sustainable growth in key sectors like technology and health.
Understand the required skills and qualifications, anticipate the questions you may be asked, and study well-prepared answers using our sample responses.
Manager Q&A's