Manager, Multiplatform Planning

TLDR

Lead owned media planning across linear and digital channels, maximizing promotional inventory to enhance engagement for sports and entertainment programming.

The Versant Sports & Entertainment Media Team is seeking a strategic and detail-oriented Manager, Multiplatform Planning to lead owned media planning across linear and digital channels. This role is responsible for maximizing the impact of promotional inventory across the company’s owned platforms to drive tune-in, awareness, and engagement for sports, live events, and entertainment programming.

The ideal candidate brings strong media planning expertise, a deep understanding of linear and digital ecosystems, and the ability to translate marketing priorities into smart, data-driven promotional strategies.

Key Responsibilities:

  • Develop and execute data-driven owned media strategies across linear and digital platforms, ensuring alignment with priority programming and broader marketing objectives to drive tune-in.
  • Manage quarterly and day-to-day inventory allocation, ensuring accurate, timely, and optimized use of linear and digital placements.
  • Collaborate cross-functionally with Brand Marketing, Program Scheduling, Creative, Press, and Project Management teams to integrate owned media into holistic campaign plans & execution. Partner with Business Solutions team to develop and enhance internal scheduling and reporting tools.
  • Communicate plans and performance clearly to stakeholders, including delivering marketing summaries and inventory updates to leadership.
  • Monitor performance and audience insights, optimizing campaigns and identifying innovative opportunities across platforms.
  • Track, analyze, and report on owned media performance, providing actionable insights and ad hoc inventory analysis.
  • Maintain and refine processes and best practices, while mentoring junior team members and supporting a collaborative, multiplatform-minded culture.

Basic Qualifications

  • 3+ years’ experience in media planning & promo scheduling
  • Bachelor’s degree in communications, research, film, television or related field
  • Willingness to work nights/weekends with short notice, as needed
  • Excellent computer skills, proficient in Microsoft Outlook, Excel, Powerpoint, Sharepoint
  • Familiarity with media metrics (Nielsen, AMRLD & Big data) for planning
  • Outstanding attention to detail, organizational skills
  • Advanced communication skills; able to present ideas clearly and concisely, both in writing and in-person
  • Excellent quality control abilities
  • Ability to multitask and adapt to changes in a deadline-driven, fast-paced environment
  • Ability to work in multiple timelines concurrently
  • Ability to problem solve and find solutions to timely issues
  • Self-starter, proactive, resourceful, collaborative

Desired Characteristics

  • An understanding of TV & Digital viewing measurement
  • Knowledge of marketing, advertising, and media planning principles
  • Promo scheduling experience a strong plus
  • Data and analytics proficiency a strong plus. Comfortable distilling data into actionable insights and optimization opportunities.
  • Flexibility to adjust schedule based on workload
  • Knowledge of Programming, Streaming, and Content
  • Strong interest in promotions, advertising, and television

Salary Range: $80,000 - $90,000 (bonus eligible)

As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision. VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

For LA County and City Residents Only: VERSANT Media will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

VERSANT Media is committed to fair and equitable compensation practices. We include a good faith pay range for each position to comply with applicable state and local pay transparency laws and to promote equity across our organization. Actual compensation will be based on factors such as the candidate's skills, qualifications, experience, and location and may include additional forms of compensation and benefits such as health insurance, retirement plans, paid time off, etc.

VERSANT Media is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at VERSANT via-email, the Internet, or in any form and/or method without a valid written Statement of Work in place for this position from VERSANT's Talent Acquisition team will be deemed the sole property of VERSANT. No fee will be paid in the event the candidate is hired by VERSANT as a result of the referral or through other means.

Versant is a media and technology organization dedicated to transforming the media landscape by merging innovative ideas with established brands. We cater to audiences in news, sports, and entertainment, offering a blend of content, technology, and services that inspire and engage.

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Salary
$80,000 – $90,000 per year
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