Manager, Merchandising Operations

The Role 

The Manager, Merchandising Operations is responsible for leading and optimizing daily merchandising operations across digital and in-store channels, including product data management, discount and promotion execution, and vendor and inventory-related operational workflows. This role is a critical driver of executional excellence—ensuring merchandising strategies are translated into consistent, compliant, and high-performing operational reality. 

This position serves as a strategic and operational partner to the Senior Manager of Merchandising Operations, using data to drive team performance, process adherence, and cross-functional outcomes. The Merch Ops Manager leads with discipline and curiosity—balancing day-to-day execution with continuous improvement and project leadership that scales the business. 

This role works closely with E-Commerce, Retail Operations, Brand Marketing, IT, and Buying to deliver a market-leading customer experience that drives conversion, sales, and operational confidence across GTI’s retail footprint. 

Responsibilities 

• Manage, coach, and develop a merchandising operations team responsible for product, pricing, and promotional execution, setting clear expectations and reinforcing accountability. 

• Use data and performance metrics to actively manage team output, identify gaps, prioritize work, and improve execution across merchandising operations workflows. 

• Establish, monitor, and enforce adherence to merchandising operations processes, ensuring consistency, compliance, and reducing reactive work across teams and channels. 

• Develop, maintain, and evolve KPIs, dashboards, and reporting that measure team performance, process effectiveness, and business impact, translating insights into action. 

• Partner closely with the Senior Manager of Merchandising Operations to support strategic initiatives, provide operational insight, and lead projects ranging from low-complexity optimizations to high-impact cross-functional initiatives. 

• Identify operational risks related to product data, promotions, system limitations, or regulatory requirements, and proactively develop mitigation plans. 

• Lead unplanned and time-sensitive initiatives related to product, pricing, and discount data, including those driven by regulatory changes or urgent business needs. 

• Support the implementation, testing, and adoption of new tools and technology, ensuring operational readiness and team enablement. 

• Champion a test-and-learn approach to site merchandising and operational workflows, using experimentation and results to inform continuous improvement. 

• Ensure operational documentation, training materials, and workflows are maintained, current, and accessible to support team consistency and onboarding. 

• Act as a steward of operational excellence—balancing speed, accuracy, and compliance while maintaining a strong customer-first mindset across all merchandising touchpoints. 

Qualifications  

• A high integrity leader who understands that working in the Cannabis industry comes with greater scrutiny and therefore requires a higher level of compliance with the national, state, and local rules, regulations, policies, and procedures of Green Thumb 

• Bachelor’s degree, 5+ years experience, with preferably 3+ years in e-commerce and/or digital operations 

• Experience coaching a team and managing the performance of team members 

• Strong knowledge of US retail & ecommerce industry & cutting-edge market trends  

• Experience developing A/B testing methodologies in Ecommerce scenarios 

• Should have strong creative bent of mind, with ability to generate ideas to drive category awareness and visibility  

• Record of working effectively and cross-functionally with internal and external stakeholders  

• Demonstrated ability to make decisions that prioritize the customer experience 

• Experience working within a highly matrixed organization and partnering with various groups – brand marketing, retail marketing, retail operations, finance, national accounts etc. 

• Demonstrated ability to influence non-direct reports and move towards a common vision and/or goal 

Additional Requirements 

• Must pass any and all required background checks  
• Must be and remain compliant with all legal or company regulations for working in the industry  
• Must possess valid driver’s license 
• Must be a minimum of 21 years of age 

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