Manager, Marketing Operations, Campaigns & Emails
TLDR
Manage global marketing automation and technology stack, ensuring efficient operations while contributing to impactful marketing strategies and data-driven decisions.
• Work with other operations teams to manage system workflows, address errors, and introduce new processes to improve operational efficiency for marketing data
• Manage lead import processes and workflow management to ensure efficient distribution to commercial teams
• Create reports to measure funnel KPIs aligned with the Marketing Operations charter, including but not limited to database growth and health, campaign KPIs, email performance, and marketing revenue targets
• Provide campaign templates and dashboards that enable regional teams to meet reporting requirements
• Create and manage dashboards and templates to deliver marketing performance insights to the global marketing team and external stakeholders
Marketing Technology Management
• Document and develop training materials, processes, updates, and best practices to enable team adoption and maximize tool usage
Workflows, Processes, and Optimization
• Leverage workflows and segmentation to drive efficient, targeted, and personalized campaigns and marketing programs
Email Marketing and Campaign Calendar
• Build and manage global email nurture programs; execute emails to support campaigns and product communications
• Own and manage the end-to-end campaign calendar, ensuring all deliverables and milestones are clearly defined, tracked, and met
• Drive weekly planning and execution cadence, keeping the team aligned on upcoming priorities and weekly deliverables
• Maintain accountability across cross-functional teams to ensure deadlines, dependencies, and commitments are met
• Proactively identify risks, bottlenecks, and schedule conflicts, and recommend adjustments to keep campaigns on track
• Manage and optimize work tracking in Monday.com, including boards, timelines, dependencies, and status reporting
• Provide clear visibility into campaign progress, timelines, and execution status for stakeholders
• 5+ years of experience in Marketing Operations, automation, performance reporting, or a related field
• A strategic mindset, with the ability to scale processes, workflows, and business needs while maintaining standardization and a thoughtful, structured approach to supporting marketing
• 5+ years of experience as a global administrator for Salesforce Marketing Cloud, managing integrations and workflows
• Experience leading projects involving journey mapping, lead flow/scoring, and nurture programs
• Proven experience managing integrated marketing campaign calendars, deliverables, and milestone-based execution
• A strong analytical mindset, with the ability to integrate and analyze data across multiple sources
• Hands-on experience with project management tools (preferably Monday.com) to manage workflows, dependencies, and reporting
• Demonstrated ability to coordinate multiple workstreams and stakeholders in a fast-paced environment
• Excellent organizational and communication skills, with a detail-oriented and execution-focused mindset
Salary Range:
The annual base salary for this position is between $112,000 CAD and $128,000 CAD per year.
This role is also eligible for discretionary bonus and/or commission, as well as other benefits. Actual pay within the listed range will be determined based on factors such as transferable skills, relevant experience, market conditions, and primary work location. The posted range is subject to change and may be updated periodically.
Benefits
Equity Compensation
We celebrate hard work through recognition programs, performance bonuses, and opportunities for career growth.
Flexible Work Hours
We offer flexible work options, remote opportunities, and generous time-off policies to ensure a healthy work-life balance.
Health Insurance
including comprehensive benefits such as health insurance and retirement plans.
CaseWare develops sophisticated software solutions tailored for accounting firms, corporations, and government entities. With a global reach and over 30 years of expertise, we empower users to optimize audits and financial reporting, transforming complex data into actionable insights.
- Founded
- Founded 1988
- Employees
- 201-500 employees
- Industry
- Internet Software & Services