Manager, Marketing Operations, Campaigns & Emails
TLDR
Manage global marketing automation solutions and drive operational excellence by integrating and optimizing technology and workflows for impactful marketing campaigns.
• Work with other operations teams to manage system workflows, address errors, and introduce new processes to improve operational efficiency for marketing data
• Manage lead import processes and workflow management to ensure efficient distribution to commercial teams
• Create reports to measure funnel KPIs aligned with the Marketing Operations charter, including but not limited to database growth and health, campaign KPIs, email performance, and marketing revenue targets
• Provide campaign templates and dashboards that enable regional teams to meet reporting requirements
• Create and manage dashboards and templates to deliver marketing performance insights to the global marketing team and external stakeholders
Marketing Technology Management
• Document and develop training materials, processes, updates, and best practices to enable team adoption and maximize tool usage
Workflows, Processes, and Optimization
• Leverage workflows and segmentation to drive efficient, targeted, and personalized campaigns and marketing programs
• Utilize AI and automation tools to streamline marketing operations and enhance campaign performance, driving measurable improvements in efficiency and outcomes
Email Marketing and Campaign Calendar
• Build and manage global email nurture programs; execute emails to support campaigns and product communications
• Own and manage the end-to-end campaign calendar, ensuring all deliverables and milestones are clearly defined, tracked, and met
• Drive weekly planning and execution cadence, keeping the team aligned on upcoming priorities and weekly deliverables
• Maintain accountability across cross-functional teams to ensure deadlines, dependencies, and commitments are met
• Proactively identify risks, bottlenecks, and schedule conflicts, and recommend adjustments to keep campaigns on track
• Manage and optimize work tracking in Monday.com, including boards, timelines, dependencies, and status reporting
• Provide clear visibility into campaign progress, timelines, and execution status for stakeholders
• 5+ years of experience in Marketing Operations, automation, performance reporting, or a related field
• A strategic mindset, with the ability to scale processes, workflows, and business needs while maintaining standardization and a thoughtful, structured approach to supporting marketing
• 5+ years of experience as a global administrator for Salesforce Marketing Cloud, managing integrations and workflows
• Experience leading projects involving journey mapping, lead flow/scoring, and nurture programs
• Proven experience managing integrated marketing campaign calendars, deliverables, and milestone-based execution
• A strong analytical mindset, with the ability to integrate and analyze data across multiple sources
• Hands-on experience with project management tools (preferably Monday.com) to manage workflows, dependencies, and reporting
• Demonstrated ability to coordinate multiple workstreams and stakeholders in a fast-paced environment
• Excellent organizational and communication skills, with a detail-oriented and execution-focused mindset
Benefits
Flexible Work Hours
We offer flexible work options, remote opportunities, and generous time-off policies to ensure a healthy work-life balance.
International project opportunities
Work on international projects and collaborate with a diverse, global team.
CaseWare develops sophisticated software solutions tailored for accounting firms, corporations, and government entities. With a global reach and over 30 years of expertise, we empower users to optimize audits and financial reporting, transforming complex data into actionable insights.
- Founded
- Founded 1988
- Employees
- 201-500 employees
- Industry
- Internet Software & Services