Manager, Influencer & Podcast Marketing
TLDR
Lead Pendulum’s influencer and podcast marketing programs by building relationships with key influencers to drive brand awareness and performance.
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Influencer Relationship Management & Growth: manage Pendulum’s influencer relationships end-to-end, building a network of trusted creators, healthcare professionals, and cultural voices
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Identify, vet, and recruit new influencers aligned with Pendulum’s brand, science, and growth priorities
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Develop and nurture long-term relationships, turning creators into ongoing partners and advocates for the brand
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Create and refine frameworks for how Pendulum engages influencers, including defining partnership types, content expectations, compensation models, and contract structures
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Continuously evaluate and optimize the influencer portfolio based on performance, brand alignment, and growth potential
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Ensure a high-quality experience for all partners, strengthening Pendulum’s reputation as a best-in-class brand to work with
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Manage end-to-end execution of influencer campaigns across paid, organic, affiliate, and whitelisting initiatives
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Oversee briefing, contracting, content development, approvals, and campaign launches
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Own the operating system behind influencer and podcast marketing: managing talent pipelines, campaign execution, content delivery, and performance tracking.
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Ensure all influencer content aligns with Pendulum’s brand voice, scientific standards, and regulatory requirements
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Support development of content that translates complex science into relatable, human storytelling
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Collaborate with Brand & Growth Marketing, Regulatory, and Creative teams to leverage influencer marketing content across earned, owned, and paid channels.
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Own performance tracking and reporting across influencer and podcast programs, including dashboards, KPIs, and campaign recaps
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Be accountable for ROI on influencer and podcast investments, continuously optimizing spend across creators, platforms, and formats
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Analyze performance across cohorts to inform future strategy
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Partner with Growth Marketing to improve conversion, CAC, and overall channel efficiency
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Use data to inform creative testing, partnership decisions, and long-term investment strategy
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Build and manage scalable systems for influencer marketing, including tools, workflows, contracts, and performance tracking
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Maintain clear visibility into pipeline, campaign status, and performance across all initiatives
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Drive operational excellence to ensure the program can scale efficiently while maintaining quality and compliance
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Partner closely with Brand, Growth, Clinical, and PR teams to ensure alignment and consistency
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Collaborate with creative teams to develop high-performing content and messaging
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Support the Director in executing broader influencer and organic strategy
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5–8 years of experience in influencer marketing, partnerships, or social media
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Proven experience building and managing influencer relationships over time
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Experience developing or working within structured influencer programs
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Strong understanding of performance marketing principles including CAC, conversion, and ROI
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Experience managing influencer or creator budgets and optimizing investment
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Experience in health, wellness, or adjacent categories preferred
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Strong organizational and operational skills
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Comfortable working with data, dashboards, and reporting
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Excellent communication and relationship-building skills
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Ability to operate in a fast-paced, collaborative environment
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Passion for building a brand that is both scientifically credible and deeply human
Campaign Execution & Content Management
Performance, Analytics & ROI Ownership
Operations & Process
Cross-Functional Collaboration
Knowledge Requirements
This role is remote with periodic travel to HQ, team offsites, and partner meetings.
Pendulum Therapeutics is an equal opportunity employer.
Pendulum™ creates innovative health solutions focused on the human microbiome, developing a new class of Live Synbiotics™ that combine probiotics and prebiotics for clinical efficacy. Targeting issues like metabolic syndrome and neurodegeneration, our proprietary discovery platform identifies novel bacterial strains and their prebiotic companions. We unite a collaborative team of experts to drive advancements in physical and mental health through cutting-edge research and science.
- Founded
- Founded 2012
- Employees
- 51-200 employees
- Total raised
- $110M raised