Drive marketing initiatives for NBA 2K, focusing on player engagement and retention while collaborating with cross-functional teams to explore new markets and technologies.
Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studio is responsible for developing 2K’s portfolio of world-class games across multiple platforms, including Visual Concepts, Firaxis, Hangar 13, Cat Daddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building, and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.
Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers, and doers, are the professional publishing stewards of our growing library of critically acclaimed franchises such as NBA 2K, Battleborn, BioShock, Borderlands, The Darkness, Mafia, Sid Meier’s Civilization, WWE 2K, and XCOM.
At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions. 2K is headquartered in Novato, California, and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).
How does a global gaming powerhouse continue to reach new heights? This role answers that question by driving the marketing initiatives that fuel NBA 2K’s evolution. Reporting to the Director of Global Product Marketing, the Manager of Global Product Marketing NBA helps the team explore new markets and emerging technologies to deepen player engagement and retention. By connecting Product, Creative, and Player Services teams, this position ensures every campaign aligns with our shared vision. Can you help us turn data-driven insights into the next great player experience?
We’re committed to delivering personal, relevant, and timely content to our NBA 2K players—and we’re looking for someone who shares that passion. The right person will understand the gaming landscape and its players, bring ideas to the table, big or small, utilize insights, and help turn them into real in and out of game moments. We value someone who is willing to contribute thoughtfully, ask the right questions, and bring energy, collaboration and intention to everything they do. Apply today!
This role requires you to work out of the Novato, CA HQ location onsite 3 days a week.
The pay range for this position in California at the start of employment is expected to be between $108,900 and $161,160 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for employees in regular roles may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits, provided that temporary or intern roles will not be eligible for many of these payments or benefits. Details of participation in compensation and benefit plans (if applicable) will be provided if an employee receives an offer of employment. If hired, employee will be in an ~at-will position~ and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.
This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee. Other tasks and duties may be assigned or reassigned as needed. 2K is committed to working with and providing reasonable accommodations to individuals with physical and mental disabilities. In accordance with local laws, 2K provides a fair and competitive salary range for this role, determined based on experience, qualifications, and scope.
Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.
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2K is a global video game company that publishes iconic franchises like NBA 2K and BioShock. We're dedicated to crafting immersive gaming experiences by collaborating with top-tier development studios, continuously innovating in storytelling and gameplay.
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