Drive impactful fan engagement and community outreach initiatives through regional field marketing events aimed at strengthening connections with local communities.
Field Marketing & Fan Engagement
Plan, manage, and execute regional field marketing activations, festivals, and experiential events that drive brand awareness and fan acquisition.
Support the strategic relaunch and growth of local fan initiatives, including the pub program, youth soccer engagement, and grassroots outreach.
Collaborate with the marketing and ticketing teams to create activations that generate qualified leads and support ticket sales campaigns.
Ideation, procurement and management of field marketing giveaways.
Community Impact & Outreach
Manage the fulfillment and tracking of donation requests and ticket distributions for community groups and charitable donations.
Support the planning, development, and execution of New York Red Bulls community programs.
Organize and maintain departmental data, including program metrics and KPIs, providing regular updates and summaries.
Event Operations & Execution
Manage casual part-time staff
Lead the logistics, staffing, and on-site management of large-scale events and activations, examples including World Cup 2026 soccer celebrations and match day fan zone.
Manage one (1) intern for the department each semester
Coordinate with internal stakeholders (Partnerships, Game Presentation, Communications, Sales) to ensure cohesive event planning and brand integration.
Manage event budgets, timelines, and post-event recaps to measure impact and ROI.
Bachelor’s degree in marketing, communications, sports management, or related field preferred.
4+ years of experience in field marketing, event management, or community engagement (sports industry preferred)
Exceptional project management and organizational skills with strong attention to detail.
Proven ability to lead teams, manage multiple projects simultaneously, and work in a fast-paced environment.
Excellent communication and interpersonal skills; ability to build strong relationships with community partners and fans.
Proven ability to work independently while also thriving in a highly collaborative, cross-functional team environment.
Understanding of the MLS landscape a plus.
Availability to work evenings, weekends, and matchdays as needed.
Because of the cyclical nature of the entertainment industry, your assigned hours may vary to reflect our needs (includes nights and weekends).
The base salary range for this position is $60,000 - $70,000. Actual salary offers may vary based on work experience. The base pay is subject to change and may be modified. Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull New York is an equal opportunity employer and we will not discriminate against any employee or applicant for employment because of age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality or any other classification protected by law.
Red Bull creates dynamic energy drinks that energize athletes, professionals, students, and travelers worldwide. The company uniquely blends sports and community engagement, positioning itself as an essential brand in action sports and youth culture.
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