Manager, Digital Strategy and Impact (Communications)

The Manager of Digital Strategy and Impact will lead the next chapter of Namati and the Grassroots Justice Network’s online presence, ensuring that our digital channels – from social media and newsletters to virtual events and Substack to Google Ads – effectively advance organizational goals. This role combines strategic thinking, project management, content creation and optimization, and data-driven insight to strengthen audience engagement, increase visibility and reach, and demonstrate the impact of our work. 

The role requires you to be both a strategist and a hands-on practitioner. You’ll track what’s working, experiment with new platforms like Instagram or BlueSky, and push our digital strategy forward. Our current channels include Facebook, X, LinkedIn and Youtube. 

We are entering a pivotal period: we’re preparing to launch the Grassroots Justice Network Academy in 2026, advancing into the next phase of our global Carbon Justice campaign, and anticipating the publication of our CEO’s new book in 2027. But even between these headline moments, the work doesn’t slow: Namati, Network members and partners continue to produce important wins, resources, campaigns, and stories relevant to grassroots justice practitioners, funders and the media. 

While this role is based on the Strategic Engagement team and reports to the Acting Director, it will collaborate closely with teams across the organization, including the Grassroots Justice Network team, country programs, resource mobilization, and leadership, among others.

Who You Are

A strategist with a track record of getting results: You bring 8+ years of direct experience that demonstrates you are a strategic, dynamic leader who makes things happen. 

A globally fluent individual: You are comfortable - and have experience - working with people from a variety of backgrounds and cultures. Bonus if you also speak Spanish and/or French. 

An experienced copy writer: You are a skilled and versatile writer known for drafting succinct, clear, compelling copy. Your writing demonstrates clarity of thought, analysis, and sensitivity to audience and context. You are a pro when it comes to social media copy.  

A nimble and creative problem-solver: Although careful planning and execution define your work, you are positive and graceful when unexpected challenges arise. You quickly reorient and identify the best new course of action.

A stickler for clean, compelling design and content: You have exacting standards for the look of any product that passes through your hands. You have a good design aesthetic and are picky about things like inconsistent spacing and formatting. You understand what will resonate with audiences. You are able to sort through masses of information and determine what content is relevant, important, interesting and effective.

An exceptionally organized and detailed pro: You’re hyper-organized and detail-oriented by nature; you proactively check and double check your work to ensure it’s 100% free of errors.

A tech savvy whiz: You are familiar with most social media platforms and management systems, along with Hubspot, Substack, Canva, Zoom, and Google Ads. You are comfortable with video editing tools for social media content and have some experience with Wordpress.

Responsibilities

Digital Strategy & Leadership (40%)

• Develop and execute a cohesive digital strategy aligned with organizational goals, brand positioning, and audience needs. Critically, this strategy will drive grassroots justice practitioners to join the Network and sign up for Academy courses.
• Lead long-term digital planning, including channel and audience growth, content strategy, and campaign integration, in partnership with the Strategic Engagement Officer. 
• Develop recommendations for how regional Network groups should approach social media and newsletter communications, including criteria for operating their own channels, in their own languages, while maintaining alignment with the global GJN voice.
• Provide recommendations for improving internal processes and systems.
• Serve as the organization’s digital advisor, providing thought leadership on emerging trends, tools, and best practices. Train teams on digital best practices and platforms, as needed.
• Alert the Strategic Engagement team to digital risks or misinformation.

Social Media Management & Content Creation (25%)

• Strategically gather stories, photos, quotes, videos, updates, resources, and key moments from Namati teams and turn them into digital-ready content that is accurate, accessible, compelling, and optimized for user experience.
• Ensure posts align with brand voice, priorities, and timing (e.g., events, campaigns, breaking news) and monitor user engagement.
• Manage the social media calendar and internal approval processes. Finalize and schedule posts according to the content calendar, ensuring accuracy of all captions, hashtags, links, and tags.
• Provide strategy and manage paid ad campaigns – reviewing weekly dashboards, optimizing targeting and creative, adjusting spend, and preparing insights.
• Repost or amplify content from partners, monitor trending conversations or relevant hashtags, and engage with key influencers and partners.

Newsletters (20%)

• Proactively maintain the newsletter calendar and project manage each newsletter, across teams. Namati and the Network have several types of newsletters that are sent at different frequencies to targeted audiences.
• Ensure that all approval milestones are completed on time, including coordinating with external translators. 
• When needed, draft clear, engaging copy – subject lines, intros, features, CTAs – that reflects the brand voice and meets audience needs.
• Build and format newsletters in HubSpot, ensuring clean layout, accessibility, and mobile optimization.
• Segment audiences and tailor content or messaging to improve relevance and engagement; test key elements (subject lines, visuals, CTAs) and track performance metrics like open rates, click-through rates, and conversions.
• Continuously optimize based on analytics, user feedback, and best practices to strengthen engagement and impact.
• Provide strategic guidance on shaping and growing Namati’s CEO’s Substack, including content direction, audience engagement, and partnerships.

Virtual events (10%)

• Plan and coordinate global virtual events on Zoom from concept to execution.
• Develop and direct event content, including agendas, run-of-show, scripts, and presenter flow.
• Lead pre-event planning sessions with speakers, facilitators, and technical staff.
• Manage all Zoom technical settings, including breakout rooms, interpretation channels, recordings, and live-streaming.
• Oversee event production in real time, ensuring smooth transitions, timing, and audience engagement.
• Troubleshoot technical issues quickly and support participants across time zones.
• Gather post-event feedback, analyze metrics, and recommend improvements for future events.

Google Ads (5%)

• Write clear, compelling ad copy that aligns with strategic objectives, includes strong calls to action, and fits Google’s character limits.
• Build and optimize campaigns and ad groups with structured messaging (headlines, descriptions, sitelinks, extensions).
• Monitor daily performance metrics—CTR, CPC, quality score, conversions—and adjust bids, budgets, and keywords accordingly.
• Ensure landing pages match the ad’s promise and user intent, improving quality score and reducing cost per click.
• Produce regular performance reports with insights and recommended optimizations to improve reach, efficiency, and ROI.

Note: Namati partners with an external communications agency for our website. The Manager of Digital Strategy and Impact will be expected to make some light changes to our Wordpress-hosted site but will not otherwise be responsible for a heavy web lift.

Here’s what you might have tackled in the last week:

• Reviewed strategy for an upcoming campaign with various teams, clarifying objectives, key messages, and digital deliverables for a major announcement scheduled next month.
• Launched and managed a multi-platform social campaign designed to convert awareness into new Network sign-ups. Reported on weekly conversions and identified which formats – short-form video, carousels, or testimonials – generated the most sign-ups across regions.
• Provided the first draft and design of the Grassroots Justice Network newsletter, coordinated with translators for the Spanish, French and Portuguese versions and ensured that all key milestones were met. 
• Drafted a LinkedIn thought-leadership post for the CEO, aligned it with organizational priorities, and provided strategic insight on the most opportune time to share it.
• Coordinated with speakers and partners in multiple time zones to confirm talking points, cue sequences, media formats, and any last-minute content needs for a virtual event. 
  

Experience & Qualifications

• 8+ years of direct experience in digital communications, digital marketing, and/or digital strategy within a mission-driven, global environment.
• Demonstrated success developing and implementing organization-wide digital strategies that drive measurable engagement and action.
• Proficient in managing social media ecosystems, content pipelines, paid media campaigns, and audience growth strategies.
• Strong background in data-driven decision making, including A/B testing, reporting dashboards, and translating complex metrics into strategic insights.
• Experience with HubSpot or another CRM/marketing system to execute and track email newsletters and social media campaigns, manage inboxes, contacts and lists, and report on performance metrics.
• Exceptional writing, editing, and digital storytelling skills tailored for global audiences.
• Familiarity with accessibility standards, data privacy regulations, and ethical digital practices.
• Bonus if you have experience with Slack, Asana, Tweetdeck, Meta Business Suite, Wordpress and/or Canva.
• Prior experience in legal empowerment, human rights, environmental justice, or international development preferred but not required.
  

Location & Travel

We’re looking for a successful candidate to be based in the United States – in the Washington, D.C. metro area, CT, MA, MD, NJ, NY, or VA – or in Mexico. Please note that US-based candidates must already be legally eligible to work in the United States to be considered for the role; Namati cannot sponsor visas.

If the successful candidate is based in/near Washington D.C., they will follow Namati’s hybrid office policy, which calls for staff to report to the office two days per week between Tuesday and Thursday.  

The role may require up to 5% travel, including internationally. Travel requirements may change over time based on evolving priorities. The successful candidate will be expected to sometimes work non-standard hours to accommodate the various time zones of Namati’s teams.

Compensation Package 

We base our compensation on the markets where our staff operate. We work to communicate transparently with candidates (including talking about compensation very early in the process; for this position, we will send the salary range for the candidate’s location when reaching out to request a screening interview). Throughout the hiring process we will seek to understand your specific skills, experience, and abilities as they will fit into our team and our job levels. We will finalize pay and responsibilities based on the qualifications, experience, and country location of the person joining. 

We also offer excellent benefits: while the exact terms vary somewhat based on location, they always include health coverage, generous paid time off, retirement or old-age plan contributions, sick leave, and parental leave. All staff also have access to funds for professional development opportunities.

How to Apply 

Please apply by completing our online application form. Applications will be accepted on a rolling basis, and the position will be open until filled. Application review will begin Wednesday, January 7, 2026, and applications received by this date will be prioritized.

No phone calls, please. Namati is an Equal Opportunity Employer.

Namati has been featured in The New York Times, The Washington Post, The American Journal of Law and Equity, TED, DW, The Economist, Amanpour & Co., The Baltimore Sun, The Telegraph, and Open Global Rights, among other outlets. We’ve received the Skoll Award for Social Entrepreneurship, the Global Pluralism Award, and the 2030 Racial Equity Prize, among other honors. Documentaries about our work have been screened at film festivals, government offices, museums, in communities, and beyond.

About Namati

Since 2011, Namati has worked to build a movement of grassroots justice advocates worldwide. We’ve grown tremendously, from a small founding group of big-hearted change-makers to a global staff of 180+ people across 12 time zones in Asia, Africa, and the Americas. The Grassroots Justice Network, which we co-founded and convene to this day, has grown from 30 people in one room to the world’s largest alliance of justice defenders, with membership from 4,200 organizations across 180 countries. 

Since our founding, we have supported local communities to take on thousands of justice issues, directly improving the lives of over 5 million people, protecting over 3 million acres of forests and grasslands, and strengthening rights for over 155 million people. Together with communities, partners, and Network members, we’ve envisioned - and won- transformative changes, like the Customary Land Rights and National Land Commission Acts of Sierra Leone, and the world’s first Legal Empowerment Fund.