Manager, Digital Marketing (Contract)

Responsibilities

You will be responsible for building and scaling Botrista’s digital acquisition engine across paid social, search, and SEO, with a focus on generating qualified inbound leads for our sales team.

1. Performance Marketing (Hands-On Execution)

Own Meta lead generation campaigns (Facebook/Instagram)
Build, optimize, and scale paid acquisition across Meta and Google
Create and iterate on audiences, ad sets, creative, and landing page flows
Improve lead quality and cost per lead
Monitor daily campaign performance and make adjustments without hand-holding

2. SEO & Web Optimization

Own SEO strategy and implementation across botrista.com
Improve organic traffic and inbound lead volume
Conduct keyword research, competitor analysis, and content strategy
Optimize site structure, page speed, metadata, and on-page SEO
Identify opportunities for new landing pages targeting restaurant owners and operators

3. Conversion Optimization

Build and test landing pages optimized for lead capture
Run A/B tests across creative, copy, forms, and targeting
Improve conversion rates at every stage of the funnel

4. Cross-Functional Partnership

Partner with Sales to ensure lead quality
Work with Product/Brand teams as needed for messaging and creative assets
Develop a clean feedback loop with SDRs/AEs so paid campaigns evolve fast

5. Own the Digital Growth Roadmap

Set the weekly/monthly experimentation plan
Establish baselines, targets, and channel priorities
Identify new channels worth testing over time

Requirements

Requirements

4+ years of hands-on digital marketing experience
Proven success running Meta lead gen campaigns (must)
Experience with SEO strategy and implementation (must)
Comfortable running Google Search campaigns
Strong in analytics: interpreting data, spotting trends, making decisions
Experience creating or optimizing landing pages (Webflow, Wordpress, Unbounce, etc.)
Able to work independently — low ego, high ownership
Bonus: experience targeting SMB, restaurant, or franchise audiences

Impact

Within 90 days, you will have:

Launched and optimized Meta ads in our core markets (NY/SF/Chicago/Miami)
Reduced cost per qualified lead
Improved lead quality sent to sales
Built a 3-month digital experiment roadmap
Fixed foundational SEO issues and improved ranking for key restaurant keywords
Published or guided development of new landing pages optimized for conversion

Within 6 months:

Botrista has a reliable, scalable inbound pipeline
Organic traffic is trending up meaningfully
Paid channels are predictable, efficient, and optimized weekly

Benefits

3-month Contract
40 hours per week
$[35-45]/hour
Potential for full-time conversation after initial 3 mo period