Manager, Demand Gen - Acute & Ambulatory Services

The Manager, Demand Gen - Acute & Ambulatory Services owns demand programs that create and accelerate pipeline for Enterprise Services across priority healthcare segments. This role builds quarterly campaign plans tied to pipeline targets, executes integrated programs across digital and field channels, and partners closely with Sales, Product Marketing, and Marketing Operations to prove impact.

This is a hands-on builder role. You will run campaigns end-to-end, coordinate cross-functional inputs, and operate in a metrics-driven cadence where speed, performance, and pipeline contribution matter.

What You’ll Do

Revenue & Pipeline Ownership

(Marketing – Demand Generation: Lead Generation, Lead Management)

• Own quarterly Services demand targets for assigned segments, including meetings, opportunities, and pipeline influenced

• Build quarterly program plans with defined audiences, offers, expected yield, budgets, and timelines

• Provide weekly readouts on performance, constraints, and actions to close gaps

• Ensure programs are prioritized based on revenue impact and sales alignment

Campaign Architecture & Execution

(Marketing – Demand Generation: Campaign Planning & Execution)

• Design and launch integrated campaigns across paid, email, web, partners, SDR plays, and field programs

• Create campaign briefs defining audience, buyer problem, offer, CTA, journey, and handoffs

• Coordinate creative and content inputs to ensure assets align to buying stage needs

• Run production for webinars and virtual programs in partnership with Events & Field Marketing

ABM & Account-Focused Demand

(Marketing – Demand Generation, Sales Enablement)

• Execute account-focused plays for priority enterprise accounts in partnership with ABM and Sales

• Translate intent and account signals into actions across ads, journeys, landing experiences, SDR sequences, and field touches

• Support account tiering inputs, contact acquisition, and buying group coverage plans

• Drive engagement across multiple personas within target accounts

Sales & SDR Partnership

(Sales Enablement: CRM Optimization)

• Co-own meeting goals with Sales and SDRs, including pre-event outreach and post-engagement follow-up

• Build follow-up playbooks with sequences, talk tracks, enablement snippets, and next-step offers

• Ensure SLA adherence and close the loop on lead and account disposition

• Improve quality and conversion through disciplined handoffs and feedback

Lifecycle, Measurement & Optimization

(Marketing Automation; Sales Revenue Operations: Performance Metrics & Reporting)

• Build nurture streams that move engaged accounts toward meetings and opportunities

• Segment follow-up by persona, stage, and engagement behavior to improve conversion

• Track performance across engagement, meetings, opportunities, pipeline, velocity, and ROI

• Partner with Marketing Ops on campaign setup, UTMs, taxonomy, routing, and attribution

• Run structured tests to improve audience, message, offer, channel mix, and conversion paths

What You’ll Bring

Your Background

• 6+ years of B2B demand generation experience; 3+ years in enterprise or complex sales cycles

• Proven ability to build integrated campaigns tied to pipeline outcomes

• Strong experience with marketing automation and CRM systems with disciplined lifecycle execution

• Familiarity with ABM execution and account-priority models

• Strong project management skills across multiple programs and deadlines

Preferred

• Experience marketing enterprise or managed services in healthcare or regulated industries

• Experience partnering closely with SDR teams and sales leaders

• Comfort using intent and account engagement data to shape targeting and outreach

• Experience running webinars, executive events, or field programs

Who We Want to Meet

• Act Like an Owner – Accountability & Execution: You own demand programs end-to-end and deliver measurable pipeline.

• Serve with Purpose – Customer Centric: You design campaigns around buyer needs and service outcomes.

• Adapt to Thrive – Managing Ambiguity: You move quickly as priorities, signals, and offers evolve.

• Collaborate to Win – Influence & Communication: You partner tightly with Sales, PMM, and Ops to drive results.

• Challenge the Status Quo – Continuous Improvement: You test, learn, and optimize to improve conversion and ROI.