Firework

Manager, Creative Services

India

Remote

TLDR

Lead Firework’s India-based creative team to deliver AI-powered video commerce content, while mentoring a skilled team and translating brand goals into measurable outcomes.

About Firework Join Firework – Where Innovation Meets Impact Firework is redefining the future of commerce as an AI and video commerce company — combining cutting-edge technology, an exclusive network of enterprise brands and retailers, and a first-mover position to win the agentic commerce race. We've built the world's most advanced and largest video commerce platform, trusted by global brands and leading retailers. But we're more than software — our compounding network effect grows stronger with every partner we add, bringing the energy of in-store experiences online and transforming how businesses engage, convert, and build lasting customer relationships at scale. Having raised over $235M to date, led by investors such as SoftBank Vision Fund 2, and operating at global scale, we offer unparalleled opportunities to solve complex challenges and drive meaningful impact in the future of connected commerce. If you're curious, ambitious, and energized by big ideas — Firework is the place to grow, lead, and shape what comes next. Together. Summary As Manager, Creative Services, you will lead Firework’s India-based creative team to produce next-generation, AI-powered video commerce content for our global brand and retail partners. You will own the day-to-day operations of a creative pod that pairs traditional production craft with generative AI tooling — using models for video, image, voice, and copy to deliver immersive shopping experiences faster, at greater scale, and with sharper personalization than ever before. This is a hands-on people-leadership role. You will hire, coach, and develop a team of creative technologists and AI livestream specialists; set the standard for quality and prompt craft; and partner with clients, sales, and global creative leadership to translate brand goals into measurable commerce outcomes. What you’ll be doing

Serve as a senior creative partner to clients, translating brand objectives into AI-driven video commerce experiences that elevate storytelling and drive conversion

Manage projects end to end — planning, creative direction, AI generation, human-in-the-loop review, post-production, delivery, and wrap — with our local and global Creative Services team

Grow regional revenue by joining Sales on calls or meetings and confidently pitching new and expanding Creative Services offerings to prospective clients and existing customers maximizing overall contract value

Lead project meetings (kick-offs, status, internal/client reviews) and communicate clear action steps, timelines, and trade-offs to internal and external stakeholders

Monitor content performance and use data-driven insights — combined with rapid AI iteration — to refine creative, test variants at scale, and continuously improve outcomes

Stay ahead of the rapidly evolving generative AI landscape (new models, tools, and techniques) and bring innovative recommendations to clients and the internal team

Anticipate bottlenecks, manage escalations, balance business needs against technical and AI-tooling constraints, and make confident trade-offs

Partner with global Creative Services, Product, and Engineering teams to shape Firework’s AI content roadmap and bring new capabilities to market

Lead, mentor, and grow a team of creative producers and AI livestream specialists in India — owning hiring, performance management, career development, capacity planning, and team culture

We’ll be excited if you have

Bachelor’s degree or equivalent professional experience

7+ years of relevant experience in creative services, content production, or video/digital agency work, including hands-on experience producing AI-generated content (e.g., Sora, Runway, Veo, Pika, Midjourney, ElevenLabs, HeyGen, Synthesia, ChatGPT/Claude for creative workflows, or comparable tools)

3+ years of direct people management experience leading creative or production teams (required) — including hiring, performance management, coaching, and capacity planning

Demonstrated track record of shipping AI-augmented or fully AI-generated video, image, or interactive content at brand-safe quality for enterprise clients

Strong fluency in prompt engineering, model evaluation, and integrating AI tools into production pipelines alongside human creative talent

Expert-level client management skills and experience owning relationships with local and global enterprise brands and retailers

Strong creative production knowledge with the ability to give clear, concise direction to internal teams and external partners

Excellent written and verbal English communication; fluency in Hindi or another major Indian language is a plus and must have regional understanding in order to craft compelling scripts to the local audiences

Working knowledge of brand, IP, rights, and emerging AI-content regulatory considerations (e.g., disclosure, likeness/voice consent, training-data provenance)

Desire to work in a fast-paced environment where continuous innovation — and rapid adoption of new AI capabilities — is the norm

Experience leading a collaborative, diverse, and proactive team while juggling multiple priorities

Curious, growth-oriented, and eager to learn

Location

This is a remote position. We are looking for candidates based in India and must be able to travel to client locations as needed.

Don’t hold back

We understand some candidates may see the above and not apply because they don’t meet all the qualifications. We encourage you to apply anyway; we often find talented candidates that fit many other opportunities we have and look for potential too, not just what you did in the past. As an equal employment opportunity employer, we are a diverse team that strives for an inclusive environment for all. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, age, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

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Firework

Firework is an innovative video commerce and livestreaming platform that empowers businesses to create engaging shoppable videos, transforming the online shopping experience. Designed for brands and retailers, it integrates interactive digital experiences with the energy of in-store engagements, enhancing customer connections and driving conversions. Firework stands out by harnessing AI technology to provide a rich, seamless framework for connected commerce.

Founded: Founded 2017
Employees: 500+ employees
Industry: Internet Software & Services
Total raised: $270M raised

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