Manager, Content Marketing & Strategy

Manager, Content Marketing & Strategy

Content, Thomas Marketing Services

Hybrid

At  Thomas, we're revolutionizing the manufacturing industry with our cutting-edge omnichannel growth marketing strategies. 

We are seeking a Manager, Content Marketing & Strategy to lead a team of content strategists, while serving as a hands-on editorial authority and senior point of contact for mission-critical accounts, and helping shape the future of marketing through applied AI and the evolution of scalable content products and processes within our marketing organization.

This role is ideal for a leader who both enjoys building teams and being hands-on with execution when needed, elevating craft, and is comfortable going down the AI frontier rabbit holes to understand where it does and does not make sense.

What you'll be doing as a Manager, Content Marketing & Strategy: 

Pillar 1: Team Leadership, Growth & Escalation Oversight

Primary goal: Build and enable a high-performing content team while providing senior-level coverage for high-risk or high-value situations.

• Lead, mentor, and develop a team of content strategists and editors across multiple manufacturing and industrial verticals
• Set clear standards for content quality, strategic thinking, and client engagement
• Serve as the senior escalation point for content-related challenges, delivery risks, or customer concerns
• Provide guidance and intervention on mission-critical accounts when the stakes, visibility, or complexity are high
• Partner with account leadership, marketing leadership, and operations to ensure alignment and resolution during escalations
• Foster a culture of accountability, learning, and calm problem-solving under pressure
• Support hiring, onboarding, performance management, and career development
• Provide ongoing coaching, feedback, and performance guidance to content team members, balancing quality, efficiency, and professional growth

Success looks like:

A confident team that knows when to escalate, trusts leadership support, and consistently delivers high-quality work for even the most demanding accounts.

Pillar 2: Content Strategy, Editorial Excellence & Client Stewardship

Primary goal: Ensure content excellence and strategic alignment for both core programs and high-visibility customer work.

• Serve as the senior editorial authority and final quality bar for flagship content, including whitepapers, ebooks, research reports, and executive thought leadership
• Provide direct editorial and strategic involvement for mission-critical customers, especially during launches, repositions, or escalations
• Shape content strategies for integrated campaigns, account-based initiatives, and industry-specific programs
• Translate complex manufacturing, engineering, and industrial topics into compelling, customer-centric narratives
• Ensure content aligns with brand voice, messaging frameworks, buyer-journey intent, and customer objectives, while also leveraging SEO best practices
• Establish repeatable editorial frameworks that scale across clients and verticals

Success looks like:

Customers view content as a strategic asset, trust leadership involvement during critical moments, and see consistent quality across engagements.

Pillar 3: AI Strategy, Experimentation & Enablement (Including Client Impact)

Primary goal: Apply AI in ways that improve outcomes for teams and customers—without compromising trust or quality.

• Act as a senior AI content strategist within marketing, with awareness of client-facing implications
• Evaluate and pilot AI tools that support content creation, editing, research, optimization, and campaign planning, eventually broadening AI discovery into other marketing areas
• Design and evolve the prompt frameworks, parameters, and governance standards that guide AI-generated content
• Ensure AI usage enhances speed and insight while protecting brand voice, accuracy, and client confidence - providing editorial refinement and QA for AI-generated drafts
• Enable teams and stakeholders through documentation, training, and transparent communication
• Demonstrated ability to strategically apply AI content-generation tools, including prompt design and refinement, with an understanding of model capabilities, limitations, and governance considerations
• Define when AI workflows transition from experimentation into standardized, repeatable practice across the content organization

Success looks like:

AI is used responsibly and confidently—even in high-stakes scenarios—because processes are well-defined and trusted.

What you bring to our team:

• 7–10 years of experience in content marketing or strategy, with a proven track record of delivering measurable performance improvements and presenting strategic recommendations to senior stakeholders
• Proven experience managing and developing content or marketing teams
• Bachelor’s degree in Marketing, Communications, Journalism, or related field preferred
• Strong understanding of B2B buyer journeys and marketing funnel content
• Working knowledge of SEO best practices and keyword research
• Clear, confident communication skills—especially in client-facing environments
• Ability to manage multiple accounts and deadlines simultaneously
• Experience working with content vendors or freelance writers
• Comfort using or learning AI tools for content generation, ideation, and analysis
• Demonstrated ability to innovate within content strategy, including use of AI tools for efficiency and ideation.
• Proficiency with AI content-generation platforms (GPT models, Jasper, Copy.ai, etc.)
• Strong understanding of prompt engineering concepts and foundational AI model training

Nice-to-have experience:

• B2B and/or industrial/manufacturing industry knowledge 
• Experience using SEO tools (e.g.,  SEMRush, Google Search Console), Data Studio reporting from Google, and/or A/B testing software
• Experience using marketing automation platform tools (e.g., HubSpot, Salesforce Account Engagement, etc.)
• Certifications: Hubspot (email, Inbound), Google Analytics, Google Ads, Asana, and/or project management 

The estimated base salary range for new hires into this role is $ 100,000 - $200,000 annually. We also offer a competitive benefits package, including 401(k) match, medical, dental and vision insurance; life and disability insurance; generous paid time off including vacation, sick leave, floating and fixed holidays, maternity and bonding leave; EAP, other wellbeing resources; and much more.

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