Manager, Content Marketing & Strategy

We are seeking a Manager, Content Marketing & Strategy to lead a team of content strategists, while serving as a hands-on editorial authority and senior point of contact for mission-critical accounts, and helping shape the future of marketing through applied AI and the evolution of scalable content products and processes within our marketing organization.

This role is ideal for a leader who both enjoys building teams and being hands-on with execution when needed, elevating craft, and is comfortable going down the AI frontier rabbit holes to understand where it does and does not make sense.

What you'll be doing: 

Team Leadership, Growth & Escalation Oversight

Primary goal: Build and enable a high-performing content team while providing senior-level coverage for high-risk or high-value situations.

• Lead, mentor, and develop a team of content strategists and editors across multiple manufacturing and industrial verticals
• Set clear standards for content quality, strategic thinking, and client engagement
• Serve as the senior escalation point for content-related challenges, delivery risks, or customer concerns
• Provide guidance and intervention on mission-critical accounts when the stakes, visibility, or complexity are high
• Partner with account leadership, marketing leadership, and operations to ensure alignment and resolution during escalations
• Foster a culture of accountability, learning, and calm problem-solving under pressure
• Support hiring, onboarding, performance management, and career development
• Provide ongoing coaching, feedback, and performance guidance to content team members, balancing quality, efficiency, and professional growth

Success looks like: A confident team that knows when to escalate, trusts leadership support, and consistently delivers high-quality work for even the most demanding accounts.

Content Strategy, Editorial Excellence & Client Stewardship

Primary goal: Ensure content excellence and strategic alignment for both core programs and high-visibility customer work.

• Serve as the senior editorial authority and final quality bar for flagship content, including whitepapers, ebooks, research reports, and executive thought leadership
• Provide direct editorial and strategic involvement for mission-critical customers, especially during launches, repositions, or escalations
• Shape content strategies for integrated campaigns, account-based initiatives, and industry-specific programs
• Translate complex manufacturing, engineering, and industrial topics into compelling, customer-centric narratives
• Ensure content aligns with brand voice, messaging frameworks, buyer-journey intent, and customer objectives, while also leveraging SEO best practices
• Establish repeatable editorial frameworks that scale across clients and verticals

Success looks like: Customers view content as a strategic asset, trust leadership involvement during critical moments, and see consistent quality across engagements.

AI Strategy, Experimentation & Enablement (Including Client Impact)

Primary goal: Apply AI in ways that improve outcomes for teams and customers—without compromising trust or quality.

• Act as a senior AI content strategist within marketing, with awareness of client-facing implications
• Evaluate and pilot AI tools that support content creation, editing, research, optimization, and campaign planning, eventually broadening AI discovery into other marketing areas
• Design and evolve the prompt frameworks, parameters, and governance standards that guide AI-generated content
• Ensure AI usage enhances speed and insight while protecting brand voice, accuracy, and client confidence - providing editorial refinement and QA for AI-generated drafts
• Enable teams and stakeholders through documentation, training, and transparent communication
• Demonstrated ability to strategically apply AI content-generation tools, including prompt design and refinement, with an understanding of model capabilities, limitations, and governance considerations
• Define when AI workflows transition from experimentation into standardized, repeatable practice across the content organization

Success looks like: AI is used responsibly and confidently—even in high-stakes scenarios—because processes are well-defined and trusted.

What you bring to our team:

• 7–10+ years of experience in content marketing or strategy, with a proven track record of delivering measurable performance improvements and presenting strategic recommendations to senior stakeholders
• Proven experience managing and developing content or marketing teams
• Bachelor’s degree in Marketing, Communications, Journalism, or related field preferred
• Strong understanding of B2B buyer journeys and marketing funnel content
• Working knowledge of SEO best practices and keyword research
• Clear, confident communication skills—especially in client-facing environments
• Ability to manage multiple accounts and deadlines simultaneously
• Experience working with content vendors or freelance writers
• Comfort using or learning AI tools for content generation, ideation, and analysis
• Demonstrated ability to innovate within content strategy, including use of AI tools for efficiency and ideation.
• Proficiency with AI content-generation platforms (GPT models, Jasper, Copy.ai, etc.)
• Strong understanding of prompt engineering concepts and foundational AI model training

Nice-to-have experience:

• B2B and/or industrial/manufacturing industry knowledge 
• Experience using SEO tools (e.g.,  SEMRush, Google Search Console), Data Studio reporting from Google, and/or A/B testing software
• Experience using marketing automation platform tools (e.g., HubSpot, Salesforce Account Engagement, etc.)
• Certifications: Hubspot (email, Inbound), Google Analytics, Google Ads, Asana, and/or project management 

The estimated base salary range for new hires into this role is annually. We also offer a competitive benefits package, including 401(k) match, medical, dental and vision insurance; life and disability insurance; generous paid time off including vacation, sick leave, floating and fixed holidays, maternity and bonding leave; EAP, other wellbeing resources; and much more.

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