Manager, Community Events and Engagement

The American Marketing Association is looking for a Manager, Community Events and Engagement! 

Who We Are 

About the American Marketing Association (AMA)

As the leading global professional marketing association, the AMA is the essential community for marketers. From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. The AMA is home to five premier scholarly journals, including: Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, Journal of International Marketing, and Journal of Interactive Marketing. Our industry-leading training events and conferences define future-forward practices, while our professional development and PCM® professional certification advance knowledge. With 70 chapters and a presence on 350 college campuses across North America, the AMA fosters a vibrant community of marketers. The association's philanthropic arm, the AMA’s Foundation, is inspiring a more diverse industry and ensuring marketing research impacts public good. 

AMA views marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. You can learn more about AMA’s learning programs and certifications, conferences and events, and scholarly journals at AMA.org. 

What to know about this role

• We are a fully remote organization with team members across the country. Work from the comfort of your home, a local coffee shop, or wherever brings you joy! Please note that you MUST live in one of the following states to be considered for this role: 
  • Alabama, Colorado, District of Columbia, Florida, Georgia, Illinois, Indiana, Louisiana, Massachusetts, Michigan, Minnesota, North Carolina, New Jersey, New York, Ohio, Oregon, Pennsylvania, Tennessee, Texas, Virginia, Washington, or Wisconsin

• The salary range for this position is: $70,000 to $80,000 based upon experience.

• Please note that only applicants who apply officially will be considered in this process. We appreciate the candidates who apply and express interest, but we cannot circumvent the recruitment process for any candidates, regardless of their relationship to the AMA or our team members.

The impact of this role

You will bring AMA’s professional community to life through experiences that connect, inspire, and advance the marketing profession. This role serves as the lead for the Symposium for the Marketing of Higher Education and plays a vital role in shaping the future of AMA’s events portfolio.

Part strategist, part orchestrator, part community architect, this individual operationalizes AMA’s strategic direction through gatherings that spark belonging, learning, and innovation. From intimate roundtables to large-scale conferences, the Manager ensures every AMA event reflects purpose, connection, and impact—anchored in the belief that how we gather matters.

This role collaborates across AMA teams and volunteer networks to translate vision into action, aligning programming, logistics, storytelling, and audience engagement with AMA’s broader growth and community strategies.

What you’ll be doing 

Engagement Design and Event Strategy

• Lead the strategy, design, and programming of AMA’s professional community events, including the Symposium for the Marketing of Higher Education, Executive Marketer Summit, and expand to future flagship gatherings.
• Translate AMA’s strategic goals and audience insights into event concepts, content frameworks, and experiences that drive measurable impact.
• Design gatherings—from intimate sessions to large-scale convenings—that foster authentic connection, community learning, and shared purpose.
• Project lead and guiding cross-functional teams to deliver seamless, high-quality experiences that balance creativity, strategy, and operational excellence.
• Ensure every event upholds AMA’s standards of inclusion, accessibility, and fiscal responsibility.
• Measure impact through key performance indicators, translate insights into actionable improvements, and contribute to the evolution of AMA’s event portfolio through innovation and new formats.

Program & Content Development

• Develop and curate event programming that reflects emerging marketing trends, thought leadership, and community priorities.
• Identify and manage diverse speakers, facilitators, and contributors to ensure content quality, relevance, and inclusion.
• Lead volunteer planning committees to co-create content and engagement strategies that align with event goals and audience needs.
• Design cohesive agendas and session experiences that maximize learning, participation, and connection.
• Partner with Marketing to develop storytelling and promotional strategies that elevate event visibility and engagement.

Community Engagement & Volunteer Collaboration

• Facilitate advisory groups and planning committees, creating purposeful collaboration that advances AMA’s mission and reinforces the value of belonging.
• Extend engagement beyond live events through digital activations, community discussions, and follow-up experiences that sustain connection.
• Embed diversity, equity, inclusion, and accessibility principles into every stage of planning and execution, ensuring AMA events reflect and serve the diversity of the marketing community.

What you bring to the table

• 5+ years of program design, content development, and speaker curation, with a track record of delivering high-quality, relevant, and inclusive agendas that apply principles of diversity, equity, inclusion, and accessibility.
• 3+ years collaborating with and guiding volunteer leaders, with the ability to build trust, foster alignment, and support purposeful co-creation.
• 3+ years leading event strategy and execution, including ownership of multi-day conferences or similarly complex, high-impact programs.
• Experience evolving or launching new programs based on audience insights, strategic priorities, or emerging needs.

What you may also have

• Experience in a nonprofit, association, higher education, or mission-driven environment, especially with membership or volunteer-led communities.
• Background in marketing, communications, community engagement, or audience strategy.
• Experience working effectively in a remote or hybrid setting, with strong self-management and digital collaboration skills.
• Experience designing events, programs, or engagement opportunities specifically for executive- or senior-level audiences.
• Experience designing for digital communities, hybrid engagement, or year-round audience activation.
• Strong storytelling or copywriting skills for event promotion, speaker engagement, or narrative development.
• Exposure to sponsorship, partner engagement, or revenue-aligned event experiences, understanding how event design delivers value for multiple stakeholders.

What to expect from the interview process

• Hiring Manager resume review
• One-way video interview on Spark Hire (We promise this isn’t scary! Our questions are well thought out, and we wanted your answers to be as well. So you have unlimited think time for each of the five questions we ask!) that will take 15-20 minutes.
• 30-minute phone interview with a member of AMA’s People and Culture team 
• Assignment to share in the virtual interview 
• Virtual Interview with the hiring manager and key stakeholders you’ll be working closely with

What we offer

• An inclusive work environment with monthly team events.
• Rewards and Recognition program through Bucketlist. See more about this here!
• Free AMA membership and free access to the following professional development opportunities:
• A variety of AMA professional development content
• AMA’s Professional Certified Marketer - Marketing Manager certification exam 
• Remote work-life balance with:
• Flex Fridays (no internal meetings scheduled after 12pm on Fridays)
• Unlimited sick leave
• Two weeks of parental bonding leave
• Paid vacation time
• 13 paid holidays
• SIX days of paid volunteer time off per year
• Comprehensive benefit package that includes:
• Your choice of two medical plans with United Healthcare
• Your choice of two dental plans with Guardian 
• Vision plan with Guardian
• 403(b) retirement plan with an employer match and immediate vesting 
• Fully paid life insurance at twice your base annual salary
• Fully paid short-term and long-term disability

The American Marketing Association is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, reproductive health decisions and family responsibilities or other applicable legally protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with applicable legal requirements. AMA is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you have a disability or special need that requires accommodation, please let us know.

EEO

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