Job Summary -
Lead client strategy for CPG sectors such as Beauty & Personal Care, Personal Hygiene, Food, Snacks, Beverages, Home Care. The role’s core objective is to enable sales to deepen client engagement by GTM pitches, building narratives and recommending media strategies for brands across our TV and digital/OTT platforms under Jiostar
Key Responsibilities
Client / Brand Strategy & GTM Planning
Deeply understand brand objectives, marketing KPIs & metrics, target audiences and recommend an integrated GTM strategy for brands via Jiostar (TV & digital) platform & its ad products
Map audience-content-channel fits to identify relevant shows, genres, platforms and recommend optimal media mix
Collaborate with internal teams (Product Revenue Strategy, Measurements, Brand Solutions, Impact etc. teams) to put together proposals and articulate client value delivered
Sales Enablement & Collaboration:
Work closely with the Ad Sales teams in creating compelling pitches & narratives towards growth of ad revenues
Proactively identify and work towards opportunities for business growth from the category of clients
Industry & Market Intelligence
Industry view - Continuously monitor industry trends, new launches and ad campaigns, target segments, key KPIs being driven by clients, business outcomes etc. to refine our solution offerings.
Analyze competitive data to identify opportunities & recommend optimum media plans.
Stay updated on new media formats, evolving consumption behaviors (OTT, connected TV, short-form content, regional trends).
Skills & Attributes for success
Strong analytical and data interpretation skills to drive informed, strategic decisions.
Sound understanding of category, brands, brand metrics and the media landscape
Excellent communication, presentation, and storytelling skills — comfortable building pitch decks, explaining strategy to clients / internal stakeholders.
Collaborative working style — working across sales, product, analytics, creative, operations.
Comfortable in a fast-paced, deadline-driven environment.
Preferred Education & Experience
Strong analytical and data interpretation skills to drive informed, strategic decisions.
Sound understanding of category, brands, brand metrics and the media landscape
Excellent communication, presentation, and storytelling skills — comfortable building pitch decks, explaining strategy to clients / internal stakeholders.
Collaborative working style — working across sales, product, analytics, creative, operations.
Comfortable in a fast-paced, deadline-driven environment.
Preferred Education & Experience
Master of Business Administration, 5- 8 years of experience product marketing, GTM, media strategy from sectors like FMCG, BFSI, Consumer Durables, D2C, E-Commerce.
OR
Experience in Media & Entertainment / Marketing companies and working with brands from the above-mentioned sectors
About Us
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.
JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.
