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Makro PRO

Manager - Business Intelligence

Bangkok , Thailand
full-time

AI overview

Lead the development of core data systems and advanced analytics in a high-impact role that enhances BI capabilities and drives commercial strategies.

MakroPRO is building Thailand’s next-gen commerce engine — blending offline retail, express delivery, and digital marketplace into one powerful omni-retail platform.

We’re hiring a Manager - Business Intelligence Lead to architect and scale our core data systems that drive growth, profitability, and speed. This role goes beyond dashboards — you’ll own the BI layer that fuels commercial strategy, campaign intelligence, inventory efficiency, and next-gen use cases. It’s a high-autonomy, high-impact role for someone who builds fast, thinks commercially, and leads with data.

Responsibilities:

Core Business Intelligence

  • Create self-serve dashboards for Commercial, Marketing, Product, and Ops teams using Power BI and monitor real-time business health and proactively alert teams on performance anomalies or trend shifts.
  • Implement effective platform, marketing and campaign-level ROI frameworks to measure promotion and pricing efficiency.

Advanced Analytics & Data Thinking

  • Define segmentations, LTV models, buyer cohorts, and marketplace health indicators.
  • Conduct funnel analysis across app journey — from acquisition to repeat behavior and basket expansion.
  • Initiate & lead data science project and collaborate with data science teams to model forecasting, pricing elasticity, churn signals, etc.

Cross-Functional Strategy

  • Partner with category heads, marketing leads, and Ops and Product owners to translate business needs into analytics action plans.
  • Work with Product and Tech on instrumentation, tagging, event tracking, and feature experiments.
  • Coach and mentor junior analysts on structured problem solving, data storytelling, and tooling best practices.

Business Outcomes

  • Improve campaign ROI, customer reactivation rates, and platform conversion through actionable insights.
  • Reduce data turnaround time and increase adoption of BI tools across stakeholder teams.
  • Push MakroPRO toward a data-first culture with proactive insight generation and operational integration.

Requirements

  • 6–10 years of experience in BI, analytics, or data strategy — at least 3 in e-commerce, Consulting, or omni-retail
  • Strong SQL, Python and dashboarding (Power BI)
  • Experience designing campaign tracking, funnel metrics, marketing attribution, and customer journey analytics
  • Strong commercial sense — ability to think like a category lead, not just an analyst
  • Comfortable with ambiguity, owning workstreams, managing stakeholders, tight deadlines, and high-stakes decision-making
  • Bonus: Knowledge Data Science, ML models, or AI tools (even better if you've piloted them in a business context)
Makro PRO

MakroPRO is an exciting new digital venture by the iconic Makro. Our proud purpose is to build a technology platform that will help make business possible for restaurant owners, hotels, and independent retailers, and open the door for sellers by bringing together the best talent to transform the B2B marketplace ecosystem in Southeast Asia Curious. Growth-mindset. User-obsessed. We search for talented people who each bring unique skills and behaviours that will help us build Southeast Asia’s next unicorn. Whether you’re in tech, marketing, finance or client/seller-facing roles, our people bring relentless passion, fast learning and a culture of innovation to every dimension of their work. Every member of our team is open to new perspectives, willing to navigate uncertainty and brings humility and radical candour to the table at all times We are bold, energetic, and thoughtful – grounded in our purpose and family culture, while driven by our passion for digital innovation. Our company is 70% technology, 20% retail, 10% logistics, and 100% heart. Every day, we use leading-edge technologies to understand and help food retailers, hotels, restaurants, caterers, and other businesses big and small navigate supply chain complexities and achieve their goals But the best technology needs to be driven by passionate talent. Aspiring professionals who share our belief in collaboration, diversity, and excellence – those willing to think big, redefine what’s possible, and put customers at the center of their work In return, our commitment to you is to offer a workplace like no other, where ideas can thrive and individuals can be themselves, where colleagues support each other and talent is fairly rewarded, where growth and learning opportunities are the norm not the exception, and where your career can reach new heights

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