Manager, Affiliate Programs (Activation)

About Us HighLevel is an AI powered, all-in-one white-label sales & marketing platform that empowers agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 2 million businesses, including agencies, consultants, and businesses of all sizes and industries. HighLevel empowers users  with all the tools needed to capture, nurture, and close new leads into repeat customers. As of mid 2025, HighLevel processes over 4 billion API hits and handles more than 2.5 billion message events every day. Our platform manages over 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million hostnames. Our People With over 1,500 team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home. Our Impact As of mid 2025, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve each month. Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen. Learn more about us on our YouTube Channel or Blog Posts Who You Are:  As of March 2025, HighLevel has paid over $100 million USD in commission to affiliates. Our customers range from small and medium-sized businesses to enterprises level, spanning various industries and sectors, and recruited largely on the back of our Affiliate Program. The Manager of Affiliate Activation role is an opportunity to bring your management experience and sales-minded entrepreneurial spirit to oversee the success of a team of Affiliate Managers on our Affiliate Activation team In this role, you will be responsible for actively supporting and managing a variety of initiatives for the HighLevel affiliate program in coordination for your Affiliate Manager team. Your excellent communication skills and working knowledge of the marketing technology landscape will serve you well as you impact the largest channel of HighLevel customer acquisition. What You'll Be Doing

Oversee a team of Affiliate Managers’ responsibilities of activating new affiliates, one-to-many affiliate engagement activities, affiliate intel tracking, monthly affiliate customer trends, as well as executing strategic plans for affiliate engagement and recruitment.

Actively facilitate and manage internal processes such as affiliate gamification, affiliate commissions, and program budget tracking in conjunction with the Director of Affiliate Programs.

Curate campaigns that teach potential affiliates about HighLevel Affiliate best practices, encourage affiliates to promote HighLevel, and implement long-lasting impact on affiliates’ social campaigns that drive traffic to HighLevel

Ensure the Affiliate team is effectively trained and able to articulate the value proposition of the HighLevel platform to better recruit prospective affiliates.

Manage, mentor, and develop a team of affiliate managers to achieve performance and company goals by holding your team accountable to KPIs, initiatives, and assigned projects, and providing feedback on how to improve success. 

Analyze metrics for affiliate activation, engagement, satisfaction, and expansion to aid in project planning and prioritization.

Confidently navigate and interpret large amounts of data present in our affiliate-tracking software or that of which is provided by our Data Analyst team and use a data-minded approach to plan department work and socialize its outcomes.

Manage all aspects of affiliate account management, affiliate intel tracking, monthly affiliate customer trends, and contract compliance.

Support company-wide marketing strategy and lead the Affiliate team in integrating and aligning affiliate department activities.

Manage projects/vendors effectively and efficiently communicate across all levels of the organization.

Lead outreach efforts with potential affiliates to be digitally present in their communities.

Attend in-person events, which may include but is not limited to travel, standing for long periods of time, and full participation in events

Assist in other/event duties as assigned 

What You’ll Bring:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. 

Experience/Education/Certifications Required:

Bachelor’s Degree or Equivalent SaaS Experience is strongly preferred

8 years of total professional experience, including  3+  years of experience leading and managing a fast-paced, results driven, customer facing team, ideally for a B2B SaaS or Product-Led Growth startup company.

2+ years experience in the digital marketing space such as SEO, Social Media Management, Advertising, Website/Funnel Building, Influencer Growth required

You are a true people coach at heart, you love mentoring, leading and contributing to the professional development of those around you

A strong technical aptitude to help our users succeed with the HighLevel software

Strong collaboration, time-management and prioritization skills are critical to the success of this role.

Strong project management skills and the ability to handle a variety of tasks and programs simultaneously.

The ability to build and maintain strong relationships internally with teams and customers.

Demonstrated approach to problem solving and conflict management.

Must be a go-getter, not afraid to ask questions, and take accountability for your results and your team’s results

Demonstrated experience to learn quickly and apply new technologies to solve problems and bring these lessons to a team of direct reports

Demonstrated ability to communicate well with colleagues, subordinates, and customers, both written and oral.

Comfort in public speaking and presentations to a variety of audiences.

Proficiency in professional writing and or basic copywriting skills.

Experience working with and or ability to learn the use of various CRM Systems is a plus.

Working Knowledge of the following applications: Google Suite, Zoom, Facebook, Instagram, Slack, Linkedin and other social media.