Luxury Store Director - REEDS Jewelers, Fenton

A New Landmark Store. A Timeless Career Opportunity.

At REEDS Jewelers, we believe that every milestone deserves to be celebrated, and every moment honored with meaning. As we approach our 79th anniversary, we are proud to open our newest luxury retail destination at Fenton in Cary, NC—a premier, walkable urban village blending luxury retail, chef-driven dining, upscale living, and entertainment in one of the Southeast’s most dynamic markets.

Fenton is a mixed-use development designed to elevate the retail experience—bringing together national brands, local favorites, and modern amenities just minutes from downtown Raleigh and Research Triangle Park. This location will feature top luxury brands and offers immense opportunity for sales success within a growing and vibrant community.

The Raleigh-Durham area was ranked among the Top 10 Best Places to Live by U.S. News & World Report (2024–2025) and is one of the fastest-growing cities in the Southeast. This market presents unparalleled potential for both personal and professional growth.

As one of the largest national family-owned jewelers in the country, REEDS is proud to honor our values and legacy while remaining forward-leaning, modernized, and always growing.

We are currently seeking a Luxury Store Manager to lead this exciting new chapter. This individual will play a pivotal role in shaping the client experience, building a high-performing team, and championing REEDS’ commitment to quality and service.

Overview

The Store Manager is an inspiring and strategic leader responsible for overseeing all facets of the store's operation. From sales and team development to operational excellence and brand storytelling, this role ensures that REEDS delivers an unmatched luxury retail experience. A successful Store Manager at REEDS is a client-centric mentor, a confident decision-maker, and a champion of both people and performance.

This leader must embody REEDS' core values:

• Integrity – We live ethically and honestly in every moment and interaction.
• Performance Excellence – We pursue success relentlessly and learn from every experience.
• Stewardship – We honor the trust placed in us by our associates, clients, and communities.
• Professionalism – We attract and grow exceptional talent through development and self-leadership.
• Entrepreneurial Spirit – We embrace imagination, creativity, and forward-thinking action.
• Team Orientation – We thrive through collaboration, shared goals, and mutual respect.
• Passion – Our love for what we do drives extraordinary customer experiences—and makes it fun.

Key Responsibilities

Client Experience & Sales Leadership

• Cultivate deep, meaningful client relationships through a personalized and consultative sales approach.
• Guide and support the team to exceed sales goals, category targets, and performance KPIs.
• Actively participate in the selling ceremony and demonstrate best-in-class service standards.
• Drive sales across bridal, fine jewelry, designer collections, and timepieces.
• Leverage digital and in-store tools to enhance the omnichannel customer journey.

Team Development & Talent Strategy

• Hire, onboard, and retain high-performing talent.
• Foster a culture of continuous learning, feedback, and professional development.
• Motivate and empower associates through coaching, mentorship, and performance recognition.
• Champion diversity, equity, and inclusion in every aspect of team building.
• Set clear expectations aligned with REEDS’ strategic goals and values.

Operational Excellence & Store Presentation

• Ensure consistent execution of REEDS operational standards and policies.
• Maintain inventory accuracy, merchandising standards, and back-of-house efficiency.
• Lead store-level implementation of corporate directives, product launches, and marketing campaigns.
• Ensure compliance with security procedures and loss prevention practices.
• Serve as a brand ambassador, ensuring every detail of the store reflects the REEDS aesthetic and values.

Requirements

Required Qualifications

• Minimum 3 years of experience in retail management, preferably within luxury, specialty, or jewelry retail.
• Proven track record of driving sales results while delivering exceptional customer experiences.
• Strong leadership presence with the ability to inspire, guide, and develop a team.
• Proficient in POS systems, clienteling tools, Microsoft Office, and digital commerce platforms.
• Availability to work a flexible schedule including evenings, weekends, and holidays. 
• High School Diploma/Equivalent
• Must be legally eligible to work in the U.S.
• Must be able to sit or stand for extended periods as required

Preferred Qualifications

• Previous coursework or certification from the Gemological Institute of America (GIA).
• Passion for jewelry, watches, and gemology.

Benefits

REEDS Jewelers offers a comprehensive compensation program that includes health/dental/life/LTD insurance, 401k, merchandise discounts, career growth and a drug free workplace.

REEDS Jewelers is an Equal Opportunity Employer. We value the diversity of our team, and employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. REEDS provides a smoke and drug-free environment.