Local SEO Specialist

Local SEO Specialist

Clix is a digital marketing agency that helps businesses grow through tailored, data-driven strategies. We are hiring a Local SEO Specialist to serve as the tactical engine of our Delivery Team within our pod-based structure.

In this role, you will execute the critical ground game of Local SEO, ensuring technical accuracy, listing health, and content optimization to support Strategists and drive performance for high-impact legal, professional service, and other service-based accounts.

We are looking for a detail-oriented execution expert to manage the technical and creative health of Local SEO and AEO campaigns.

You will work directly with Senior Strategists and Account Managers, taking ownership of implementation, troubleshooting, and optimization tasks that move the needle in the Map Pack. This role requires strong technical aptitude, a willingness to adopt AI-driven workflows, and operational discipline. Success is measured by execution velocity, technical accuracy, data hygiene, and the overall health of the accounts under your care.

Why Clix?

Clix is a remote-first agency built for self-driven individuals who thrive on ownership, autonomy, and critical thinking. Rooted in values of collaboration, growth, integrity, and performance, we trust experienced talent to lead and create impact.

Benefits include:

• Competitive compensation
• Comprehensive benefits package
• 401(k) with company match
• Generous PTO
• Strategic involvement in pod- and company-level initiatives
• Margin- and performance-based bonus opportunities
• Modern tools and autonomy to drive client and organizational growth

Location: Remote-first, but must reside in the Greater St. Louis area for occasional in-person client and team meetings.

Core Responsibilities:

• Implement and optimize Local SEO campaigns for single- and multi-location businesses, with a focus on legal and professional service firms, ensuring strong performance across map listings and local packs.
• Manage the complete lifecycle of Google Business Profiles and Bing Places, including verification, spam fighting, weekly posts, and Q&A optimization to maximize local visibility and lead generation.
• Execute local keyword research and build or optimize location-specific landing pages, city pages, and service-area content that drives geo-relevant traffic.
• Maintain technical Local SEO health through schema markup management, specifically LocalBusiness and Attorney schema, crawl issue resolution, and mobile optimization.
• Monitor campaign performance using agency-standard tools, including SE Ranking and GA4, to identify ranking volatility, proximity opportunities, and data-driven optimization actions.
• Execute end-to-end citation management, including audits, cleanup, and NAP consistency across core aggregators and niche directories.
• Adapt tactics to evolving AI-driven and generative search environments to maintain client visibility in emerging search formats.
• Leverage LLMs such as ChatGPT and Claude, along with AI-enabled developer tools, to accelerate audits, generate content outlines, and produce technical code such as JSON-LD.
• Collaborate within your assigned pod, supporting Senior Strategists and Account Managers by executing tactical deliverables aligned with broader client goals.
• Expand your skill set beyond Local SEO through cross-channel exposure, including Paid Search and General SEO, via mentorship and self-directed learning.
• Communicate tactical updates and performance insights clearly to internal teams, translating technical SEO work into business-relevant outcomes.
• Complete a minimum of five hours of professional development per month to stay ahead of local search algorithm updates and AI-search trends.
• Proactively perform ad hoc optimization tasks to support the agility and success of the broader SEO team.

Ideal Education and Experience

• Bachelor’s degree in Marketing, Communications, Computer Science, or a related field.
• 2-5 years of proven experience managing Local SEO campaigns for service-based businesses, preferably within legal or professional services.
• Advanced knowledge of Local SEO platforms such as SE Ranking, BrightLocal, and Whitespark, along with technical crawling tools.
• Strong proficiency with content management systems such as WordPress, Google Analytics (GA4), Google Search Console, and Google Tag Manager.
• Practical experience using AI tools such as ChatGPT, Claude, or GitHub to accelerate technical SEO tasks, including schema generation, code troubleshooting, or data cleanup.
• Active certifications preferred, including Google Analytics Individual Qualification (GAIQ), Google Business Profile training, or Google Tag Manager certification.