Local SEO Specialist
Clix is a digital marketing agency that helps businesses grow through tailored, data-driven strategies. We are hiring a Local SEO Specialist to serve as the tactical engine of our Delivery Team (Pod Structure).
In this role, you will execute the critical "ground game" of Local SEO—ensuring technical accuracy, listing health, and content optimization—to support Strategists and drive performance for high-impact legal, professional service, and other accounts!<!
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We need a detail-oriented execution expert to manage the technical and creative health of local SEO/AEO campaigns.
You will work directly with Senior Strategists and Account Managers, taking ownership of the implementation, troubleshooting, and optimization tasks that move the needle in the Map Pack. This role requires technical aptitude, a willingness to adopt AI workflows, and operational discipline. Success is measured by execution velocity, technical accuracy (data hygiene), and the health of the accounts under your care.
Why Clix?
Clix provides a remote environment built for self-driven individuals who thrive on ownership, autonomy, and critical thinking. Rooted in values of collaboration, growth, integrity, and performance, Clix trusts senior talent to lead and create impact. Our benefits include:
- Competitive compensation
- Comprehensive benefits package
- Matching 401(k)
- Generous PTO
- Strategic involvement in pod and company level initiatives
- Margin and performance based bonus opportunities
- Tools and autonomy to drive client and organizational growth
Location: Remote first, but must reside in the Greater St. Louis area for occasional in-person client and team meetings.
Core Responsibilities
- Implement and optimize Local SEO campaigns for single and multi-location businesses—with a focus on legal and professional service firms—ensuring high performance across map listings and local packs.
- Manage the complete lifecycle of Google Business Profiles (GBP) and Bing Places, from verification and spam fighting to weekly posts and Q&A optimization, to maximize local visibility and lead generation<!
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>Execute local keyword research to build and optimize location-specific landing pages, city pages, and service area content that drives geo-relevant traffic.
- Maintain technical local SEO health by managing schema markup (specifically LocalBusiness and Attorney types), resolving crawl issues, and ensuring mobile responsiveness for local users.
- Monitor campaign performance using agency-standard tracking platforms (specifically SE Ranking and GA4) to identify ranking drops, proximity opportunities, and data-driven optimization tasks<!
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>Execute end-to-end citation management, including the audit, cleanup, and buildout of NAP consistency on core aggregators and niche industry directories.
- Adapt campaign tactics to evolving Search Generative Experience (SGE) and AI-driven search environments to ensure clients remain visible in new search formats<!
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>Leverage LLMs (ChatGPT, Claude) and AI-driven developer tools to accelerate auditing, automate content outlines, and generate technical code (JSON-LD) for faster implementation<!
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>Collaborate within your assigned Pod, supporting Senior Strategists and Account Managers by executing tactical deliverables that align with broader client goals<!
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>Incrementally expand skillset beyond Local SEO by engaging in cross-channel projects (Paid Search, General SEO) through internal mentorship and self-directed learning<!
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>Communicate tactical updates and performance insights clearly to internal teams, translating technical SEO actions into understandable business impacts.
- Complete a minimum of 5 hours of professional development monthly, staying ahead of Local Search algorithm updates and AI-search trends<!
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>Proactively perform ad-hoc optimization tasks to support the agility and success of the wider SEO team.
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Ideal Education and Experience
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Bachelor’s degree in Marketing, Communications, Computer Science, or a related field.
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- 2-5 years of proven experience managing Local SEO campaigns for service-based businesses, with a strong preference for experience in the legal or professional services sectors<!
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- Advanced knowledge of Local SEO platforms (e.g., SE Ranking, BrightLocal, Whitespark) and technical crawling tools.
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Demonstrated proficiency with content management systems (e.g., WordPress), Google Analytics (GA4), Google Search Console, and Google Tag Manager.
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- Practical experience leveraging AI tools (e.g., Claude, ChatGPT, GitHub) to accelerate technical tasks, such as generating Schema markup, troubleshooting code, or automating data cleanup<!
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- Active Certifications (Preferred): Google Analytics Individual Qualification (GAIQ), Google Business Profile (GBP) training, or Google Tag Manager (GTM) Certification.
