Live Ops Marketing Manager

AI overview

Lead innovative marketing strategies for a dynamic live entertainment platform, enhancing user engagement and monetization across virtual events and creator experiences.

Wave’s mission is to unite humanity through immersive 3d entertainment. Our vision is to be the live entertainment hub of the metaverse: a place where anyone can attend, perform live, or be a part of a 24/7 live entertainment community. No matter where or who you are, our platform welcomes you—joining on mobile, streaming a 2D social video, or immersing you in 3D VR. Virtual shows (“Waves”) are the heartbeat of our platform. Unlike other virtual experiences, Waves are unique because they happen live, enabling real-time interaction and connection between performers and audiences.

Come help us define the future of music! Together we'll create amazing experiences for the attendees, and drive creativity for concerts. You’ll be at the forefront of executing Go-To-Market, UA and growth-focused marketing strategies, experiments, and campaigns that are both measurable and scalable. You will work closely to drive product marketing initiatives working cross-functionally to drive retention and bring to life the epic and interactive experience at Wave!

Wave is looking for a Live Ops Marketing Manager who thrives in a fast-paced, data-driven, live service, growth marketing-centric and creator economy-focused environment. You will own day-to-day marketing execution, product marketing cross-team alignment and implementation, and lifecycle/funnel optimization for Wave’s interactive, social music platform. This role is highly cross-functional—partnering with product, content, growth, creator relations, and analytics teams—to drive user engagement, retention, and monetization for virtual events and creator experiences.

Responsibilities

  • Manage and execute live ops marketing rhythms—calendars, content drops, feature releases, promotions, in-app events, ASO and CRM/lifecycle triggers
  • Build, test, and run growth-focused campaigns and monetization that drive acquisition, activation, engagement, and retention across user segments
  • Collaborate with product teams to launch features, optimize funnels, and shape the live service roadmap using audience insights and performance data
  • Develop product marketing strategies for major creator activations, virtual events, and seasonal initiatives
  • Partner with analytics to continuously test, measure, and iterate marketing programs—improving key KPIs across the funnel
  • Own channel execution across push, email, in-app messaging, paid user acquisition support, and cross-platform social/digital touchpoints
  • Build and refine rapid experimentation frameworks (A/B tests, segmentation strategies, content variants)
  • Act as a proactive, hungry operator who identifies opportunities early and mobilizes stakeholders around them

Required Qualifications

  • 3–6+ years in live ops, mobile games marketing, product marketing, or growth roles within gaming, entertainment, or consumer tech
  • Experience managing live service calendars, player lifecycles, or in-app engagement systems
  • Strong analytical mindset with expertise in funnel data, experimentation, and performance optimization
  • Demonstrated ability to partner closely with product teams and influence roadmap decisions
  • Hands-on execution skills—comfortable moving fast, learning quickly, and owning outcomes
  • Passion for gaming, creator ecosystems, and next-gen digital entertainment

 

Salary Range: $70,000 - $100,000**

 

**Salaries at Wave are based on a few factors including a candidate's location (to account for any cost of living differences), their experience level and their performance during the interview process. On top of a cash salary we also include company equity in the form of stock options with every full time offer as well as other benefits (insurance, 401k, unlimited PTO, laptop/desktop and other IT equipment as needed, subsidized monthly home internet, etc). Salary ranges at Wave are determined based on the job requirements, experience level and market data attained from compensation surveys.

Our mission Since 2014, our Sendwave app has allowed Africans in the US, the UK, and Canada to send money instantly to mobile money wallets in Kenya, Uganda, & Tanzania, saving our users over 70% relative to Western Union and MoneyGram. In 2016, we expanded our scope and began building Wave, a mobile money product for domestic markets in Africa.  The problem: Nearly 60% of adults in sub-Saharan Africa had no bank account. That's for good reason — the fees are too high, the closest branch can be miles away, and most merchants only accept cash. Without access to financial institutions, people are forced to keep their savings under the mattress. Small business owners rely on lenders who charge extortionate rates. Parents spend hours waiting in line to pay school fees in cash.How we're solving it: We're building financial services to work as they should: no account fees, instantly available and accepted everywhere. In places where electricity, water and roads don't always function, we're creating financial infrastructure that "just works." At the end of 2017, we launched a mobile app in Senegal for cash deposit, withdrawal, and peer-to-peer and business payments; in 2019, wwe launched in Cote d'Ivoire. Our goal is to make Africa the first cashless continent. That's where you come in... Who are we? We're a distributed HQ team of ~60 people who are deeply passionate about our mission of bringing great financial services to the people who need them most. We have a Country Office in Senegal with about 70 people and have recently opened another Country Office in Cote d’Ivoire. We’re backed by world-class investors including Khosla Ventures, Founders Fund, Y Combinator, and the cofounders of PayPal. Our values We’re egolessly mission driven We focus ruthlessly on the most important thing We’re embarrassingly honest to stay aligned and move quickly We don’t wait – we live our fullest lives now We maximize our rate of learning We're growing quickly, see our job openings below. If you are interested in roles with our international remittance team (SendWave), see here. 

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Salary
$70,000 – $100,000 per year
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