LinkedIn B2B Paid Ads specialist

About Devsinc

Devsinc is Pakistan’s top IT company, delivering world-class digital solutions to businesses worldwide. To scale our growth further, we are seeking a LinkedIn B2B Paid Ads Specialist who can strategically leverage LinkedIn to generate high-quality B2B leads for our IT services and solutions.

Job Description

As a LinkedIn B2B Paid Ads Specialist, you will be responsible for building and executing strategies to identify, attract, and engage potential clients through LinkedIn. Your role will focus on developing relationships with decision-makers and driving leads that convert into business opportunities.

Key Responsibilities

• Lead Generation Strategy:

• Develop and implement LinkedIn-based lead generation paid campaigns tailored to B2B IT markets.
• Identify and engage key stakeholders such as CTOs, CIOs, and other decision-makers.

• Targeted Outreach:

• Use advanced LinkedIn tools (e.g., Sales Navigator) to research, target, and connect with potential clients.
• Send personalized and professional connection requests and follow-up messages to nurture leads.

• Content Utilization:

• Collaborate with the marketing team to share valuable content (blogs, whitepapers, case studies) that engages prospects.
• Leverage LinkedIn ads, InMails, and organic posts to boost lead engagement.

• Performance Optimization:

• Monitor the effectiveness of lead-generation campaigns and suggest improvements.
• Analyze key metrics (response rate, connection rate, lead quality) to optimize outreach.

• Market Research:

• Stay informed about industry trends, competitor activities, and LinkedIn algorithm updates.

Requirements

Qualifications

• Must have 2-3 years Proven experience in running b2b LinkedIn ads for lead generation for IT or B2B industries (Awareness campaigns experience isn’t admissible)
• Proficiency with LinkedIn tools (Sales Navigator, Campaign Manager, etc.) with proven numbers to generate Warm leads from different geographies. 
• Analytical mindset with the ability to interpret campaign data and metrics.

Benefits

Why Join Devsinc?

• Work with a team of innovators at Pakistan’s leading IT company.
• Opportunity to connect with top-tier global clients and decision-makers.
• Competitive salary and performance-driven incentives.
• Room for professional growth and continuous learning.