Lifecycle Marketing Strategist

The Customer Lifecycle Strategist will assist in leading a high-visibility, enterprise-wide initiative focused on assessing and improving Early Month on Book (EMOB) strategies across all private-label and co-brand credit card portfolios. This role is responsible for synthesizing portfolio insights, identifying best practices, and designing a unified, scalable EMOB framework to strengthen early customer engagement, improve activation and spend behavior, and support long-term portfolio performance. This work is considered an “alpha” priority that may include frequent interaction with leadership.

Key Responsibilities

• Lead the cross-portfolio evaluation of EMOB performance, communication strategies, activation drivers, and early engagement patterns.
• Identify commonalities, gaps, and best practices across portfolios and translate findings into a standardized EMOB strategy.
• Conduct detailed market and competitive analysis to benchmark internal performance and inform strategic recommendations.
• Develop executive-ready presentations and storytelling materials that communicate insights, recommendations, and framework design.
• Partner closely with Marketing, Product, Risk, Analytics, Operations, Legal, and Technology to validate feasibility and ensure strategic alignment.
• Drive cross-functional collaboration, secure stakeholder buy-in, and support adoption of the new enterprise EMOB framework.
• Oversee strategy development, project plan execution, dependencies, and progress reporting at the senior leadership level.
• Guide experimentation and testing strategy to validate key EMOB levers across multiple products.
• Document best practices, frameworks, and process standards that will scale across all portfolios.

• 5 +  years of experience in customer lifecycle strategy, card marketing, portfolio strategy, or related fields.
• Deep familiarity with private-label and co-brand credit card products, EMOB strategy, or customer onboarding programs.
• Strong business acumen, strategic thinking, and comfort managing large, complex, multi-portfolio initiatives.
• Advanced analytical skills, with the ability to synthesize complex data into actionable business insights.
• Strong PowerPoint storytelling capability and experience presenting to senior leaders/C-suite.
• Proficiency in Excel; familiarity with data integration concepts a plus.
• Exceptional communication, cross-functional partnership, and leadership skills.
• Experience designing scalable frameworks and driving organizational adoption.
• Bachelor’s/University degree, Master’s degree preferred

This role is not eligible for immigration sponsorship.

Pay range for this position is $50 - $60 per hour. Actual compensation within the range will be dependent on several factors including but not limited to relevant experience, skills, certifications, training, and location. It is not typical for an individual to be hired at or near the top of the range and determining factors for compensation are considered for each individual circumstance. BLEND360 also offers a competitive benefits program to meet the health and financial well-being of our team and their families. You can look forward to a range of benefits including medical, dental, vision, 401K, PTO, commuter benefits, spending accounts, life insurance, disability coverage, and EAPs.   

A diverse workforce is a strong workforce 
To deliver growth at BLEND360 and for our clients, we believe we have a responsibility and unique opportunity to positively impact the workforce. Diversity has played a critical role in our history, our growth, and continues to have a profound impact on our success.  We are determined to have equality in the workplace, within our team and as an extension of our clients’ team.  

This is not the work of the moment, and this requires continued learning and purposeful actions.  We are investing resources to understand and improve the sourcing, selection, and retention of the talent we hire, and ultimately the workforce we provide for our clients. We will communicate our journey in the spirit of transparency and shared learning.