Join the world’s fastest-growing web hosting company! At Hostinger, we build world-class solutions that empower anyone to succeed online with ease. With over 3 million clients across 150 countries and a team of 900+ high-spirited professionals, we're on a mission to help everyone bring their e-shops, blogs, and talent-showcasing websites to life. About the Role We're looking for a Lifecycle Marketing Specialist who's excited to try new things when it comes to SMS and WhatsApp. You will play a key role in driving user activation, retention, and revenue growth. This is a hands-on role where you'll ideate, execute, test and refine multi-channel lifecycle campaigns. You'll be responsible for the whole process from user segmentation to personalized messaging to experimentation. Yes, email will be in the mix, but we have big plans for SMS, WhatsApp and in-product notifications. You’ll be part of a friendly team of 5, working closely with product teams and making a real change in how we work in 2025. Sounds like a career opportunity you’ve been seeking? We’d love to hear more about your experience and aspirations. What You Will Do:

Multi-channel communications: Own and optimize messaging across SMS, WhatsApp, email and in-product notifications to ensure each channel feels personal.

Lifecycle campaigns: Set up and manage lifecycle campaigns, including the copy, visuals, localization and target audiences.

Test & learn: Analyze existing communications, conduct A/B tests, spot bugs, and continuously improve active campaigns to ensure their best performance.

Cross-team collaboration: Partner with product, revenue, and marketing teams to align lifecycle communications with business goals.

Customer journeys: Map out journeys that make sense - move customers naturally from their first purchase to renewal with well-timed nudges and relevant messaging.

What We Expect:

2+ years in lifecycle marketing - particularly with SMS, and bonus points for WhatsApp

Proven ability to manage multiple projects at once and making swift, data-backed decisions

Experience with CRM and automation platforms such as Braze, Iterable, HubSpot and similar

High sense of ownership and accountability, capable of driving projects from concept to completion

Strong English copywriting skills

Data guides your strategies but you always keep the customer experience front and center in your mind

Highly organized with a keen eye for detail

What We Offer:

A place where you can take the lead and drive change - no waiting line for your ideas and projects to become reality.

A culture where everyone values highest standards, freedom, and responsibility.

Transparency - we trust our team and share our thoughts & ideas openly.

Internal training courses, Reforge, Udemy account, Masterclass subscription, and anything else you need for your development.

Hybrid work environment - work remotely or in our modern offices in Kaunas and Vilnius.

Focus on Mental and Physical health - yoga, mindfulness seminars, Hostinger active challenges, health insurance.

Gross salary from 3300 EUR/month (depends on your experience).