Lifecycle Marketing Specialist

We are seeking a highly experienced Lifecycle Marketing specialist to manage and collaborate with teams and oversee global lifecycle marketing campaigns. This individual will have a strong understanding of the general methodology of product and campaign operations, such as AB testing, funnel analysis, and lifecycle strategies.  Key Responsibilities:
  • Direct and create plans for user operations to maximise user retention and growth;
  • Collaborate with teams across the organisation to ensure smooth execution of lifecycle marketing campaigns;
  • Utilise strong logical thinking and data analysis skills to uncover business insights, identify problems, and develop data-driven solutions;
  • Stay well-informed on each Business Unit's products, including their features, user preferences, and pain points.
  • Qualifications:
  • Bachelor’s degree in Marketing, Business, Data Science, or a related field;
  • Proven experience in multi-team stakeholder engagement, collaboration, and the development of successful lifecycle marketing campaigns;
  • In-depth understanding of essential operational methodologies, including AB testing, funnel analysis, and custom strategies;
  • Exceptional logical thinking and data-driven decision-making abilities;
  • Deep understanding of digital marketing channels and associated analytics tools;
  • Ability to translate complex data into clear and actionable business insights;
  • Strong familiarity of working with various Business Unit products and the ability to comprehend user preferences and pain points;
  • Proactive and self-motivated with a keen eye for detail
  • Crypto enthusiast.
  • Binance cryptocurrency exchange - We operate the worlds biggest bitcoin exchange and altcoin crypto exchange in the world by volume

    View all jobs
    Get hired quicker

    Be the first to apply. Receive an email whenever similar jobs are posted.

    Ace your job interview

    Understand the required skills and qualifications, anticipate the questions you may be asked, and study well-prepared answers using our sample responses.

    Lifecycle Marketing Specialist Q&A's
    Report this job
    Apply for this job