Lifecycle Marketing Manager

Yonder Media Mobile is a global startup creating innovative mobile apps that blend entertainment and connectivity. Our flagship app, Global YO, is an eSIM mobile network+, providing affordable, reliable connectivity in over 200 destinations worldwide. Our mission is to keep people connected 24/7/365, even in areas with low bandwidth, empowering travelers with the freedom to stay online anytime, anywhere. By harnessing cutting-edge technology and a robust network, Global YO is revolutionizing global travel with seamless connectivity options for everyone. 

With a global team spread across United States, Mexico, Ukraine, Belarus, Poland, and Spain we foster a collaborative culture that values growth, self-advocacy, and meaningful contributions. 

Location: Americas or Western Europe / Remote

About the Role 

We’re looking for a Lifecycle Marketing Manager to shape and lead lifecycle marketing across Yonder Media Mobile’s global operations — starting with our Global YO platform and eventually extending to our YO Mobile platform in the U.S. and Mexico. 

This role is initially brand-embedded with Global YO, focusing on acquisition and onboarding journeys, before expanding into retention, loyalty, and cross-sell initiatives across all brands. Over time, you’ll help transition lifecycle marketing into a corporate-level shared services function — building scalable playbooks, systems, and strategies that can power all YMM brands. 

The ideal candidate combines creative messaging instincts with data-driven decision-making, thrives in a fast-paced startup environment, and is comfortable working hands-on in tools like Braze while partnering closely with product, design, analytics, and marketing teams. 

What You’ll Do 

• Design & execute lifecycle strategies for Global YO, focusing first on acquisition and onboarding, then expanding to retention, upsell/cross-sell, winback, and churn reduction. 

• Own communications channels
  including push notifications, in-app messages, and email (collaborating
  with marketing/social for external channels). 

• Develop customer journeys and messaging frameworks that drive conversion from registered user → subscriber, improve ARPU, and increase LTV. 

• Be a key stakeholder in loyalty and rewards strategy (YOYO$ ecosystem) — ensuring lifecycle programs align with incentives and customer engagement mechanics. 

• Work hands-on in Braze and mParticle, collaborating with product and engineering on data flows, and ensuring behavioral events are properly represented for communications. 

• Partner cross-functionally with Product, BI/Analytics, Marketing, Design, Engineering, and Customer Support to align messaging with product experience. 

• Manage and mentor an Internal Communications Specialist (direct report), with potential to build out
  additional executional support roles as the team grows. 

• Contribute to corporate playbooks over time, ensuring best practices are documented and scalable across Global YO, YO Mobile US, and YO Mobile MX. 

What Success Looks Like 

Your work will be measured by impact on both revenue and engagement, including: 

• Conversion rates from registered user → paid subscriber 

• Subscriber activation and onboarding completion 

• ARPU growth and uplift in LTV 

• Engagement metrics across lifecycle channels (open/click rates, push response, in-app interaction) 

• Retention, reactivation, and churn reduction improvements over time 

What We’re Looking For 

• 3+ years in lifecycle/CRM marketing, ideally in consumer subscription businesses (e.g., streaming, e-commerce, fintech, or digital services). 

• Proven experience owning customer journeys and messaging strategy across push, email, and in-app channels. 

• Hands-on experience with Braze (or similar lifecycle automation platforms); bonus points for mParticle, PostHog, or Tableau. 

• Strong creative instincts for messaging and campaign storytelling, with the ability to translate data insights into compelling communication strategies. 

• Excellent cross-functional collaboration skills — able to partner with analytics, product, engineering, and design. 

• Comfortable working in a fast-paced, startup environment with shifting priorities. 

• Nice-to-haves: Spanish proficiency; experience scaling international/multi-region lifecycle programs.