Sandboxx is the leading platform dedicated to finding and building technology solutions throughout a service member's military life cycle. We're looking for people with drive and initiative who are excited about making great technology and a positive attitude for our service members. Come help us build meaningful solutions for the military community!
Sandboxx is the industry-leading platform connecting military recruits with their support systems through physical mail, in-app messaging, and a rapidly growing digital ecosystem. Every week, tens of thousands of recruits send and receive letters that create unbreakable bonds with family and friends.
We exist to make military life easier, more connected, and more human by bridging the distance between service members and the people who love them.
Waypoints is the next generation of the Sandboxx ecosystem, designed to guide service members and their families through every stage of military life. It brings together career tools, financial education, fitness programs, and community features in one unified app experience.
From the moment someone begins their journey into service, Waypoints helps them stay informed, make confident decisions, and connect with others who understand their path. Whether they’re planning a career move, improving their financial health, or finding support within the community, Waypoints gives them a clear direction and a trusted place to grow.
As the platform expands, Waypoints will become the digital companion for life in and around the military helping people stay connected, capable, and confident long after training ends.
We’re looking for a Lifecycle Marketing Manager to lead engagement across the Waypoints platform. You will design and optimize user journeys that move people from onboarding to deep, ongoing engagement with Waypoints features and content.
This role combines storytelling, data, and experimentation to guide users through meaningful experiences that increase retention, conversion, and lifetime value.
While we offer flexibility for remote talent, we have a strong preference for in-person collaboration at our Middleburg, VA headquarters and offer enhanced compensation for onsite candidates.
Waypoints is growing quickly and becoming a central part of how the military community stays connected, informed, and supported. We need someone who can:
Build journeys that deepen engagement across app features and content
Design lifecycle programs that drive subscription conversion and renewal
Translate behavioral data into improvements in onboarding, retention, and engagement
Create scalable playbooks and testing frameworks for continuous optimization
Partner with Community, News, and Partnerships to strengthen the user experience and increase subscriber value
Design the Journey: Build and manage the Waypoints lifecycle across onboarding, activation, engagement, retention, and renewal
Grow Subscriptions: Launch automated campaigns that convert free users into paying subscribers and reduce churn
Create Multi-Channel Campaigns: Use email, push, and in-app messaging to guide users toward relevant features, partners, and premium experiences
Experiment and Learn: Develop and run A/B tests to identify what drives engagement and subscription growth
Collaborate Cross-Functionally: Partner with Product, Design, Partnerships, and Community to align lifecycle efforts with feature launches and campaigns
Measure What Matters: Track activation, engagement, subscription conversion, and retention metrics to identify growth opportunities
4 to 6 years of lifecycle marketing or CRM experience
Proven success driving engagement and retention for a subscription-based product
Experience working with a mobile app and understanding mobile user behavior
Hands-on experience with Iterable (required)
Strong analytical skills with experience using data to shape lifecycle strategy
Excellent project management and communication skills
Comfortable working across multiple teams in a fast-moving environment
Experience with or understanding of military life is a plus
Focus: Learn, connect, and identify quick wins
Audit the full Waypoints user journey across onboarding, feature discovery, and engagement
Review performance data for activation rates, subscription trials, and conversion funnels
Identify early improvements that could boost app engagement or subscription sign-ups
Define audience segments such as free users, active members, and paid subscribers
Partner with Product and Engineering to validate data tracking and event reporting
Present a short-term plan with 3 to 5 high-impact tests focused on engagement and conversion
Set up weekly lifecycle reporting and establish visibility into key metrics
Focus: Build, test, and improve early journeys
Create a detailed lifecycle roadmap with clear campaign priorities and goals
Launch a refreshed onboarding journey that drives users toward their first premium interaction or feature milestone
Refine Iterable segmentation to personalize messaging based on feature use, interests, and subscription status
Partner with Design and Content to improve tone, clarity, and design of lifecycle communications
Develop a repeatable testing framework for experimentation and measurement
Deliver a 60-day update showing improvements in engagement, onboarding, and trial conversion
Focus: Expand and measure
Launch a coordinated set of campaigns to promote app feature usage and subscription benefits
Add behavioral triggers for trial starts, renewals, and inactivity
Begin nurture programs for new users coming through partner campaigns or referrals
Present a 90-day impact report showing measurable improvements in activation, retention, and subscription conversion
Outline a six-month roadmap to scale the most effective lifecycle programs
Focus: Optimize and scale
Launch advanced lifecycle programs such as renewal reminders, churn recovery, and cross-sell campaigns
Identify and address friction points that limit continued engagement or subscription renewal
Build automation infrastructure to support consistent and reliable campaign delivery
Create detailed playbooks documenting lifecycle best practices and learnings
Partner with Product and Partnerships to connect lifecycle messaging to new app features and brand collaborations
Deliver a mid-year report showing measurable improvements in activation, retention, and subscription revenue
Focus: Lead and transform
Fully own lifecycle KPIs for Waypoints, including activation, engagement, conversion, and churn reduction
Build scalable systems for campaign creation, reporting, and ongoing experimentation
Launch a real-time dashboard that tracks engagement, churn risk, and subscription performance
Deliver strong year-over-year improvements in retention and subscriber lifetime value
Present a 12-month business review summarizing impact, insights, and future growth plans
Competitive salary and equity incentive plan
401(k) with company match
Top-tier health, dental, and vision coverage for you and your family
Flexible PTO and paid parental leave
A mission-driven team that cares deeply about our users and one another
We look for people with a good sense of humor and a zest for life, especially during interviews.
Sandboxx is an equal opportunity employer - if you are a continuous learner who enjoys startups in either tech or military, you'll thrive at Sandboxx. We are committed to building a diverse and inclusive workforce and take affirmative action to not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, sexual orientation, veteran or military status, or any other legally protected characteristics. This policy applies to all employment practices within our organization, including but not limited to recruiting, hiring, promotion, termination, compensation, benefits, and training. Sandboxx is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process.
To all recruitment agencies: Sandboxx does not accept agency resumes. Please do not forward resumes to our jobs alias, Sandboxx employees, or any other organization location. Sandboxx is not responsible for any fees related to unsolicited resumes.
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Lifecycle Marketing Manager Q&A's