Lifecycle Marketing Manager

About the Role:

As a member of the Lifecycle Marketing team, this role will own and strategically guide lifecycle marketing programs to deliver long-term growth through high impact campaigns and journeys spanning the entire lifecycle across email, push notifications, SMS and in-app messaging. You’ll plan, build, and implement scalable, predictable, and repeatable lifecycle programs that achieve growth targets while improving customer engagement. You’ll work cross-functionally - along with product, engineers, operations, and compliance - to improve engagement through the building out and maturing of our lifecycle marketing engine, ensuring our prospects and customers receive relevant and compelling email/push/SMS/in-app messages that drive our business forward. 

This is a hybrid role based in our San Francisco office two days per week.

What You’ll Do: 

• Develop and launch new lifecycle programs, optimize existing programs, and continuously iterate on our channel and testing strategies: creative, offer, cadence, audience, et al.
• Manage end-to-end development and execution of data-driven initiatives, partnering with stakeholders throughout the process, including initial planning, creative development and approvals, audience development, and testing strategy
• Create and manage highly-segmented customer journey flows with actionable trigger points with both static and dynamic content to drive conversion and engagement
• Sizing, projecting, and analyzing the impact of initiatives on conversion and engagement metrics, working with analytics to establish measurement frameworks that show impact of our programs
• Leverage platform capabilities, APIs, machine-learning models, and behavioral data to drive more personalized automated experiences that deliver business results and improve relevance
• Identify and implement new tests and tactics, continually seeking to innovate to drive improved results
• Analyze campaign results, develop benchmarks, and create and share performance updates and learnings
• Establish a strong working relationship with cross-functional stakeholders in our Product, Analytics, Design, and Marketing teams

What We Look For:

• 5+ years experience in Lifecycle Marketing, or CRM Operations
• Proven success in in creating omni-channel lifecycle strategies and executing journeys/campaigns end-to-end, centered around improving key metrics through an empathetic, customer-centric lens
• Proficiency with HTML, Liquid and SQL as well as some knowledge of what can be done with webhooks, API calls (e.g. Braze's Connected Content) 
• Proficiency in managing/scaling messaging/CRM/marketing automation platforms, including complex workflows and audience targeting
• Expertise in lifecycle channel best practices, including segmentation, deliverability, and copy and design approaches with email, push, and SMS
• Strong email-specific subject matter expertise, including ISP feedback loops, whitelists, and IP reputation, opt-in rules and CAN-SPAM law
• High technical competence around data, including SQL, scripting, event schemas (e.g. JSON), etc.
• Robust analytical skills w/ fluency in tools like Excel, Tableau, and Heap - quickly digesting large amounts of data, identifying trends, and pursuing the right questions to take action
• Bias toward action and entrepreneurial, with ability to form hypotheses and test quickly, synthesize learnings, productionalize wins, and pivot strategies when called for
• Ability to work independently with minimal guidance, while also able to build strong internal relationships and consensus on initiatives
• Stellar project and time management skills with the ability to manage multiple projects in a fast paced atmosphere
• Strong copywriting and editing experience with the ability to adapt to different tones of voice

What We Offer You: 

• Competitive salary 
• 100% paid coverage of medical, dental and vision insurance 
• Unlimited vacation 
• Learning stipend for personal growth and development 
• Paid parental leave
• Health & wellness initiatives

The compensation range of this position in San Francisco, CA is USD $125,000-$170,000 annually plus benefits. Within this range, an individual's base pay will be dependent on a variety of factors, including without limitation, job-related knowledge, skills, education, and experience.

#LI-Hybrid  #BI-Hybrid

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