Lifecycle Marketing Manager

As Lifecycle Marketing Manager, you will own the systems that convert existing demand into qualified pipeline and customers.

Torch’s 2026 marketing strategy focuses on building a predictable pipeline generation engine. While Growth Marketing defines what campaigns to run, who to target, and where to invest, Lifecycle Marketing ensures that engagement turns into revenue.

This role is responsible for how prospects move through the funnel & building the infrastructure, programs, and touchpoints that drive conversion.

You will work closely with Growth Marketing, Sales, and RevOps to ensure prospects receive the right message at the right time — improving funnel velocity and conversion efficiency.

Your work ensures:

• Engaged prospects consistently convert into pipeline

• Leads do not stall between stages

• Lifecycle programs support and scale Growth-led campaigns

• Segmentation and data are accurately operationalized for execution

• Email and nurture programs drive measurable movement through the funnel

This role provides deep exposure to the infrastructure that powers revenue generation.

You’ll work closely with marketing leadership and RevOps to understand how lifecycle marketing supports the broader growth strategy.

Your first 30–60 days will focus on:

• Auditing existing nurture programs and lifecycle stages

• Understanding the SQL generation strategy and funnel metrics

• Evaluating email performance and segmentation quality

• Improving lifecycle automation and reporting visibility

Over time, you will help design scalable lifecycle systems that support ABM, partnerships, referrals, and other demand programs.

We’re seeking a marketer who understands how to turn interest into action.

Ideal candidates will bring:

• 4-7 years of B2B marketing experience, ideally in lifecycle, email, or demand generation roles

• Experience building and optimizing nurture programs

• Strong understanding of funnel stages and buyer journeys

• Familiarity with segmentation, lifecycle automation, and email performance analysis

• Ability to translate campaign engagement into conversion programs

• Strong collaboration with RevOps or marketing operations teams

• Analytical mindset and comfort working with funnel metrics

Bonus if you have:

• Experience in SMB-focused SaaS

• Experience with HubSpot, Salesforce or similar tools

• Experience supporting ABM or partner campaigns with targeted lifecycle follow-up

• Help build the infrastructure that converts demand into revenue

• Work directly with leadership to optimize funnel performance

• Join a fast-growing startup where marketing has clear influence on company growth

• Be part of a venture-backed startup with strong fundamentals and market opportunity