Lifecycle Marketing Manager

About Skyscanner

Everyone loves travelling, but planning is not without its challenges ✈️. That's why we've spent 20 years building tools that turn travel-planning chaos into a breeze. Today, around 160 million travellers count on us every month to skip the whole “47 browser tabs open” phase and find flights, cars, and hotels quickly and easily 💻.

Joining Skyscanner means becoming part of a global brand that's striving to become the planet's go-to travel hack accessible for all 🌍.

Our vision? To be the world's number one travel ally. (Ambitious? 💪 Yes, but, hey, that's what got us here).

Now, we’re on the lookout for a Marketing Manager – Lifecycle to help us bring that vision to even more travellers.

About the role 

(Hybrid)

Role overview

We’re looking for a Marketing Manager to join our Lifecycle Marketing team and help deliver personalised, compelling and genuinely useful communications to tens of millions of travellers every month across more than 50 countries. You’ll play a key role in shaping how we engage with travellers across the Skyscanner ecosystem — designing and optimising lifecycle journeys that keep them coming back for their next adventure.

Working closely with teams across product, analytics, regional marketing and growth, you’ll devise, execute and continuously optimise lifecycle strategies across multiple Skyscanner products. The result? Smarter messages, stronger engagement and better travel experiences for millions of users worldwide.

What you’ll be doing

• Program design & delivery: Design, launch and iterate email, push and in-app lifecycle journeys to boost traveller engagement, session volume and repeat visits. Own program roadmaps and backlogs to drive channel performance and support wider business objectives.
• Personalisation & optimisation: Deliver personalised and relevant communications that align with each user’s stage in the travel journey, creating experiences that feel timely, helpful and traveller-first.
• Testing & experimentation: Continuously test and refine lifecycle strategies through experimentation, uncovering growth opportunities and improving campaign effectiveness.
• Presentation & communication: Confidently present updates on campaign performance, traveller insights and strategic initiatives to cross-functional teams and senior leadership.
• Analysis & recommendations: Leverage internal data, industry insights, market trends and the competitive landscape to make data-driven recommendations for continuous improvements.
• Championing local opportunities: For the markets you support, identify ways to effectively localise and optimise lifecycle programs to meet the needs and preferences of travellers.
• Cross-team collaboration: Partner closely with product, analytics and regional teams to ensure lifecycle initiatives align with wider business goals and deliver measurable impact.

About you

• Lifecycle marketing expertise: You have experience executing lifecycle marketing strategies that convert traffic, increase retention and drive measurable business value.
• Automation platform experience: Experience with ESP or lifecycle automation platforms is essential, with familiarity with Braze being a strong plus.
• Journey orchestration: You’re confident building workflows, segmentation strategies, automated journeys, personalisation and other lifecycle tactics.
• App engagement knowledge: You’ve worked with mobile lifecycle marketing including push notifications and in-app messaging.
• Experimentation mindset: You have experience improving campaign performance (open rates, click-through rates, conversions) through A/B testing and experimentation.
• Regional experience: Experience delivering lifecycle programs within Asia-Pacific markets would be an advantage.
• Data confidence: You’re comfortable analysing campaign data using Excel and working with analytics dashboards such as Tableau to uncover actionable insights.

What it’s like here

We are the real deal — no corporate gloss, no empty promises. Just a team of genuinely curious, caring humans ❤️, building things that help travellers explore the world a little easier 🧭.

Skyscanner is made up of brilliant humans from every corner of the world. We believe travel makes the world better — and that the same is true of our diverse teams. We're proud to be an equal opportunities employer and are committed to building an inclusive workplace where everyone can thrive and products that are accessible to all ✨.

Sound like your kind of adventure? 🚀 Apply now and help us shape the future of travel.

We're committed to ensuring our application and recruitment processes are inclusive and accessible to everyone. If you require any reasonable adjustments or accommodations for interviews, and/or wish to apply under the Disability Confident scheme, please let your recruiter know. If you’d like more information on any of our policies, such as hybrid working or Parental Leave policies (typically we pay a minimum of 24 weeks birth parent/maternity leave globally), our recruitment team can provide more information on these.

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