Lifecycle Marketing Manager

About Sandboxx

Sandboxx is the industry-leading platform connecting military recruits with their support systems through physical mail, in-app messaging, and a rapidly growing digital ecosystem. Every week, tens of thousands of recruits send and receive letters that create unbreakable bonds with family and friends.

We exist to make military life easier, more connected, and more human by bridging the distance between service members and the people who love them.

About the Role

At Sandboxx, we’re on a mission to keep service members and their families connected through every stage of military life. We’re looking for a Lifecycle Marketing Manager to design, execute, and optimize engagement strategies that build lasting relationships with our users, from first app open to long-term loyalty.

You’ll own the customer journey end-to-end, creating data-driven campaigns that educate, empower, and inspire our community. This role sits at the intersection of storytelling and strategy: part creative, part analytical, and entirely focused on impact.

While we offer the flexibility to hire remote talent for the right fit, we have a strong preference for in-person collaboration at our Middleburg, VA headquarters and offer an enhanced compensation package for candidates willing to be onsite.

If you enjoy building programs that connect people to purpose, and you thrive in fast-moving, mission-driven environments, this role is for you.

Why We’re Hiring For This Role Now

We’ve built and scaled one of the most meaningful ways to stay connected and informed in the military. We need someone who can:

• Build a cohesive lifecycle strategy that connects every stage of the user journey

• Design automated programs that deliver personalized and meaningful engagement

• Translate user insights into measurable outcomes that drive retention and loyalty

• Create scalable playbooks and systems for lifecycle campaigns

• Improve key performance metrics such as activation, retention, and lifetime value

What You’ll Do

• Design the Journey: Build and manage the full lifecycle marketing strategy across onboarding, activation, engagement, and retention.

• Create Campaigns That Matter: Develop multi-channel campaigns across email, push, in-app, and app inbox that speak to users at key moments.

• Personalize at Scale: Use segmentation and behavioral data to send the right message at the right time.

• Increase Retention: Launch programs that deepen engagement and drive repeat usage and purchases.

• Experiment and Learn: Test new ideas, analyze results, and continuously refine your approach.

• Collaborate Cross-Functionally: Partner with product, design, and community teams to ensure every message feels cohesive and true to the brand.

• Champion the User: Use insights to improve onboarding, messaging, and the overall user experience.

• Measure What Matters: Track performance, analyze trends, and report on key lifecycle and retention metrics.

What We’re Looking For

• 4-6 years of experience in lifecycle marketing, CRM, or retention roles

• Hands-on experience with Iterable (required)

• Familiarity with WordPress or similar CMS platforms

• Strong project management skills using Asana, Monday.com, Wrike, etc.

• Strong grasp of automation logic, audience segmentation, and channel orchestration

• Data-driven with an analytical mindset and curiosity to test and learn

• Excellent communication skills and comfort working cross-functionally

• Creative thinker who can balance storytelling with measurable results

• Experience with or understanding of military life is a strong plus

What Success Looks Like

Within the first 30 days

Focus: Learn, connect, and identify quick wins

• Complete, document and present a full audit of the customer journey across pre-download, onboarding, engagement, and reactivation flows

• Review performance data and identify immediate opportunities to improve conversion, activation, or retention

• Build a clear understanding of key audience segments, their motivations, and communication preferences

• Partner with Product and Engineering to access and validate key lifecycle metrics and reporting sources

• Present a short-term plan outlining 3 to 5 high-impact improvements you will test in the next 60 days

• Establish a clear reporting cadence that tracks conversion, retention, and engagement by cohort and set up weekly reporting meeting

• Ask a lot of questions

Within the first 60 days

Focus: Build, test, and improve early journeys

• Create a detailed lifecycle roadmap with specific campaign priorities and success measures

• Launch at least one improved onboarding or activation journey that shortens time to first value

• Implement or refine segmentation logic within Iterable to support better personalization

• Partner with Design to refresh the tone, visuals, and clarity of lifecycle communications

• Develop a repeatable testing framework that defines hypotheses, timelines, and measurable goals for each campaign

• Deliver a 60-day report highlighting early wins, lessons learned, and what will scale next

Within the first 90 days

Focus: Expand and measure

• Launch a coordinated set of multi-channel lifecycle campaigns that improve activation and retention metrics

• Introduce new triggers that reflect user behavior (i.e. time since last action, letter milestones, or inactivity)

• Begin rolling out pre-download nurture campaigns to convert prospective users into first-time senders

• Present a 90-day impact review showing measurable improvements and a six-month roadmap for continued growth

Within the first 180 days

Focus: Optimize and scale

• Launch advanced lifecycle programs such as loyalty, cross-sell, and win-back campaigns

• Improve retention by identifying and addressing key drop-off points across the user journey

• Build automation infrastructure that reduces manual effort and improves campaign reliability

• Create detailed playbooks documenting how each lifecycle stage is managed, measured, and optimized

• Partner with Product to align lifecycle campaigns with feature releases and seasonal programs

• Deliver a comprehensive mid-year lifecycle report showing performance trends and measurable retention gains

Within the first 12 months

Focus: Lead and transform

• Fully own lifecycle KPIs including activation, engagement, retention, and lifetime value

• Build scalable systems for campaign creation, reporting, and experimentation

• Launch a complete lifecycle dashboard that provides real-time insight into user health, churn risk, and reactivation potential

• Demonstrate significant year-over-year improvements in user retention, repeat purchase rate, and LTV

• Present a 12-month business review summarizing results, learnings, and next-year goals for the program

Why Sandboxx

• Competitive salary and equity incentive plan

• 401(k) with company match

• Top-tier health, dental, and vision coverage for you and your family

• Flexible PTO and paid parental leave

• A mission-driven team that cares deeply about our users and one another

We look for people with a good sense of humor and a zest for life, especially during interviews.