This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Lifecycle Marketing Manager. In this role, you will be responsible for shaping and executing marketing strategies aimed at enhancing customer engagement throughout various lifecycle stages. Your expertise will guide the assessment of customer behavior and the implementation of initiatives that drive meaningful business results. You will collaborate with cross-functional teams and external partners, translating insights into actionable marketing solutions. Your contribution will be vital in establishing frameworks that facilitate improved customer relationships and loyalty. If you thrive in a dynamic environment and excel at blending strategic innovation with hands-on execution, we want to hear from you.
Accountabilities
Own marketing strategy and execution for assigned lifecycle areas, with accountability for business outcomes
Partner with GMs and cross-functional stakeholders to understand business problems and translate them into marketing solutions
Conduct qualitative and quantitative analysis to understand customer behavior, identify friction points, and surface opportunities
Design and execute lifecycle marketing programs (email, in-app, push, etc.) that drive measurable impact
Build repeatable frameworks and best practices that compound over time and scale across programs
Work cross-functionally with product, analytics, and operations to understand available levers and tools
Use A/B testing, analytics, and performance data to measure impact and iterate on learnings
Navigate dual stakeholder relationships with partner teams, balancing priorities transparently
Adapt marketing best practices to the specific context rather than applying rigid playbooks
Requirements
3–7 years of lifecycle or product marketing experience, with a strong track record of driving customer engagement and behavior change
Strong marketing mindset: ability to think about customer communication, messaging, and behavior change through a marketing lens
Data fluency: comfortable with A/B testing, statistical significance, analytics tools, and using data to inform decisions
Problem diagnosis: ability to dig beyond surface-level descriptions to understand root causes and customer friction
Cross-functional collaboration: experience working with product, analytics, finance, or operations teams
Clear, thoughtful communicator with strong judgment and the ability to prioritize transparently
Track record of building on learnings and creating repeatable frameworks rather than starting fresh on each problem
Benefits
Competitive compensation and equity packages
Leading configured work computers of your choice
Flexible paid time off
Fully covered, high-quality healthcare, including fully covered dependent coverage
Additional health coverage includes access to One Medical and the option to enroll in an FSA
20 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents
Access to industry-leading technology across all of our business units, fostering innovation, optimization, and productivity
Why Apply Through Jobgether?
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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