Lifecycle Marketing Manager, Payments

About GlossGenius

GlossGenius is building an ecosystem enabling entrepreneurs to succeed.  We empower small business owners to focus on being creators, not admins, by offering a range of business management tools including booking and scheduling, marketing, analytics, payment processing and much more. Our payments business is a fundamental driver of value for our clients and GlossGenius. 

Over 100,000 small business owners have chosen to rely on GlossGenius every day to run their entire set of business operations. Joining its powerful, intuitive platform with its vibrant, distinguished brand, GlossGenius is the ideal combination of a fintech, SMB software, and consumer company all in one.

About the Role

As the Lifecycle Marketing Manager, Payments, you will be the owner of the customer journey for all payments and fintech products within the GlossGenius platform. This is a high-impact role responsible for driving adoption, continuous usage, and profitability across our entire payments ecosystem. You will design, execute, and maintain complex, data-driven triggered flows and campaign experiments to grow key revenue metrics like GPV (Gross Payment Volume), GPR (Gross Payment Revenue), and overall processor efficiency. This role requires a blend of deep fintech experience and technical marketing expertise to scale our payments infrastructure. 

You will report to the Senior Manager of Lifecycle Marketing and must be commutable to our NYC office. We default to being in-office 3-4 days per week with required attendance on Tuesdays and Thursdays.

What You’ll Do

• Design, build, and continuously optimize the end-to-end customer journey for all core payments products, including foundational flows (e.g., driving existing subscriber payments adoption) and new go-to-marketing payments feature launches (e.g., BNPL, Instant Payouts, Invoices, Memberships, and gift cards)
• Design and execute rigorous A/B tests and iterative experiments focused on optimizing critical conversion metrics, such as payment processor activation rate and instant payout adoption rate
• Act as the subject matter expert for marketing automation within the payments vertical, focusing on leveraging AI decisioning to create hyper-personalized, moment-based triggers (e.g., inactive processor triggers, payments verification)
• Translate payments performance data (GPV, GPR, efficiency) into actionable marketing strategies. Use advanced analytics to accurately size and measure program impact, accounting for variables like team size, gross monthly volume, etc.
• Implement effective cross-channel communication strategies (email, push, in-app, SMS) to drive adoption
• Collaborate with cross-functional teams, including product marketing, sales, paid marketing, organic social, and more to create and execute campaigns that achieve business objectives and deliver measurable results
• Collaborate closely with lifecycle teammates to determine highest-priority messaging for users to optimize business outcomes across competing priorities 
• Provide regular reporting and insights to key stakeholders on program performance

What We’re Looking For

• 5+ years of progressive experience in lifecycle marketing, preferably within a high-growth B2SMB or B2C fintech/payments environment
• Specific, demonstrable experience marketing financial products or payments solutions, understanding the nuance of security, trust, compliance, and variable outcomes
• Expert-level proficiency in a mobile-first marketing automation platform (Iterable preferred; Braze/Customer.io/SFMC/etc. accepted), including advanced skills in dynamic content, experimentation, and complex journey orchestration
• Fluency in complex analytics and data platforms (SQL is a major plus, Looker/Tableau, Amplitude/Mixpanel), with a proven ability to measure success using advanced financial metrics like GPV, GPR, and efficiency
• Deep functional knowledge of cross-channel strategy (email, push, in-app, SMS)
• Proven success operating at speed and agility within a fast-paced, high-growth environment with a self-serve funnel
• Bonus: A technical marketer who is passionate about leveraging AI Decisioning to automate personalization, improve targeting, and drive execution efficiencies
• Bonus: Expertise in HTML/CSS for email

Benefits & Perks 

• Flexible PTO
• Competitive health & dental insurance options, with premiums partially covered by GG
• Fertility and adoption benefits via Carrot and Kindbody
• Generous, fully-paid parental leave policy
• 401k benefit - employees are eligible to contribute starting day 1 of employment
• Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses
• Pre-tax commuter benefits
• Dependent Care FSA
• Home office stipend
• Team Bonding: As a distributed team, being able to build meaningful bonds both virtually and in person is incredibly important to us! We are constantly evaluating how we accomplish this and currently, teams are given opportunities to gather in person throughout the year.

The starting base salary for this role in NYC is between $140,000-$165,000 + target equity + benefits. The base salary offered is dependent upon many factors including skills, experience, location, and education. The base pay range is subject to change and may be modified in the future. Additionally, this role is currently eligible to participate in GlossGenius’s equity plan as well as a range of health & wellbeing, retirement savings, and other benefits within our total rewards offering.