Lifecycle Marketing Manager

About the Job Opportunity

The Field & Events Manager is a builder role responsible for owning and scaling PartsSource’s field marketing and event strategy end-to-end. This includes live events, webinars, and account-based programs designed to drive pipeline across Enterprise and Key Account segments.

You will sit at the intersection of pipeline generation and relationship-building—designing scalable event programs, managing execution, and delivering measurable revenue impact through high-quality customer engagement.

What You’ll Do

Event Strategy & Portfolio Ownership

(Marketing – Demand Generation: Campaign Planning & Execution; Lead Generation)

• Own the full field marketing and event portfolio from strategy through execution and ROI measurement
• Design scalable, repeatable event playbooks across executive roundtables, conferences, and partner events
• Build and manage an integrated event calendar aligned to pipeline goals and segment priorities
• Develop sponsorship and partnership frameworks to expand market reach

Webinar & Digital Event Programs

(Marketing – Demand Generation: Marketing Automation; Lead Management)

• Lead webinar strategy and execution including topic development, speaker coordination, and promotion
• Manage webinar platforms and optimize performance across attendance, engagement, and conversion
• Partner with content and lifecycle teams to extend webinar content across the funnel
• Continuously refine digital event formats to improve pipeline outcomes

Field Marketing & Account-Based Engagement

(Sales – Account Management; Marketing – Demand Generation)

• Develop pre-, during-, and post-event engagement strategies aligned to sales priorities
• Integrate ABM targeting into event programs to maximize impact on high-value accounts
• Partner closely with Enterprise and Key Account sales teams to drive qualified opportunities
• Ensure strong alignment between event execution and pipeline conversion

Measurement, Analytics & Operations

(Data & Analytics – Performance Metrics & Reporting; Marketing Operations)

• Own event performance reporting including pipeline sourced, influenced, and ROI metrics
• Track webinar KPIs including attendance, engagement, MQL generation, and conversion
• Optimize channel mix and event investments based on pipeline contribution and ROI
• Drive continuous improvement across vendors, logistics, and operational processes

What You’ll Bring

Your Background

• 3–6+ years of experience in field marketing, event marketing, or demand generation
• Proven track record of driving measurable pipeline through events and webinars
• Strong project management skills managing complex, multi-channel programs
• Experience working closely with sales teams to align on pipeline goals
• Data-driven mindset with ability to analyze and optimize performance
• Experience with CRM, marketing automation, and event platforms (Salesforce, Marketo, ON24, Cvent)

Preferred

• Experience in healthcare, SaaS, or B2B technology environments
• Familiarity with ABM strategies and account-based event targeting
• Experience managing event budgets and vendor relationships
• Experience scaling programs and building processes from scratch

Who We Want to Meet

• Act Like an Owner: Accountability & Execution; Results Driven — You own event outcomes end-to-end and deliver measurable pipeline impact.
• Serve with Purpose: Customer Centric; Relationship Management — You design events that create real value for customers and align with sales priorities.
• Adapt to Thrive: Managing Ambiguity; Resilience — You manage complex programs and adapt quickly when plans change.
• Collaborate to Win: Influence & Communication; Alignment & Cohesion — You align cross-functional teams to execute seamlessly and drive results.
• Challenge the Status Quo: Data-Informed Decision Making; Continuous Improvement — You use data to refine strategy and improve program performance over time.