Lifecycle Marketing Manager

Who we are:

The Professional Triathletes Organisation (PTO) is not your typical sports organisation. We're a global start-up, co-owned by professional athletes themselves, on a mission to celebrate and elevate the sport of triathlon like never before. 

In just four years, we’ve disrupted the entire sport - launching the T100 Triathlon World Tour in 2024, bringing the world’s top-ranked athletes to iconic cities including Miami, Singapore, San Francisco, London, Ibiza, Las Vegas, and Dubai, where we crowned our first-ever World Champions. We’ve expanded beyond the Professional Tour to bring T100 mass participation races to people all over the world who can now experience the same incredible atmosphere, same iconic locations on the same stage as the pros. And in 2026? We’re going even bigger. 

This is a rare opportunity to join a high performing, high-energy, values-driven team with leadership talent from the likes of UFC, RFU, Uber, Meta, ATP, Sail GP, and F1 - all passionate about building something extraordinary from the ground up. 

At the PTO, we’re passionate about triathlon, serious about quality, and obsessed with innovation. We don’t just talk - we get sh!t done. We move fast, collaborate as a small team, and challenge the status quo at every turn. It’s what gives us our EDGE- our core values framework that drives how we work, how we win, and how we show up every day. 

The role

We’re looking for a proactive and data driven Lifecycle Marketing Manager to join our fast-paced, global team. With a strong focus on email marketing, this role will support the growth and engagement of our database and registered participants across multiple geographies. You’ll play a key part in delivering our registration marketing campaigns. This is a unique opportunity for someone who thrives in a collaborative environment and is excited to work at the intersection of sport, community, and brand. 

Reporting to our Events Marketing Manager, this role is based at our London HQ. 

Requirements

Key Responsibilities 

In this role, you will be primarily responsible for developing and executing email and lifecycle marketing strategies that engage our audience, drive conversions, and grow our customer database. You will own email as a core channel supporting event registration, retention, loyalty, and long-term customer engagement across events.

● Develop and manage automated lifecycle flows, including the design, build, and implementation of core programs, ensuring they are scalable and deliver a high volume of engaging emails. 

● Plan, create, and manage email campaigns and event communications. 

● Monitor and report on performance, tracking key metrics and providing regular insights and recommendations to improve engagement and conversion. 

● Run A/B testing and optimisation experiments across subject lines, content, and calls-to-action. 

● Manage the email marketing calendar, ensuring alignment with wider marketing activity and key business moments. 

● Collaborate closely with content, design, and cross-functional teams to deliver high-quality campaigns. 

● Ensure all activity complies with relevant regulations and best practice. 

In addition, the successful candidate will be prepared to work across the following areas: 

Support community Management & Growth: 

● Support the development and execution of our global community management strategy 

● Build and manage relationships with triathlon clubs, community ambassadors, and partner groups 

● Oversee a growing network of social media influencers, ensuring brand alignment and regular engagement 

● Collaborate with triathlon federations and host countries to support community outreach and participation 

● Help develop and deliver our evolving community programme to drive loyalty and engagement 

Collaboration & Reporting: 

● Work cross-functionally with teams around the world, requiring strong global awareness and cultural understanding 

● Liaise with internal stakeholders and external partners to deliver campaigns and community initiatives 

● Track and report on campaign performance, community engagement, and influencer activity 

Who We’re Looking For 

● 2-3 years of experience in a Lifecycle Marketing or CRM-focused role, with a proven track record in developing and executing email marketing strategies. 

● Attention to detail, strong organisational skills and time management 

● Highly organised with strong project management skills and attention to detail 

● Strong data analytics skills and confidence using email platforms (eg Dotdigital), including the design, build, and optimisation of automated flows and workflows. 

● Strategic thinker 

● Strong writing and verbal communication skills 

● Comfortable managing stakeholder relationships and representing the brand externally 

●  Flexible and positive attitude - able to thrive in a fast-moving, global organisation 

● Willingness to support weekend events and international campaigns 

The PTO Values: The EDGE we’re seeking 

● Entrepreneur at Heart: A ‘Doer’ who thinks and acts like a founder, driving impact and pushing boundaries to achieve key results. You like getting ‘stuck in’ and making sure that great ideas come to life and deliver real change. 

● Dynamic Innovator: An adaptable individual who thrives in fast paced environments, seeking new opportunities to drive progress. 

● Growth Mindset: Embraces challenges as opportunities, bouncing back stronger from every setback. There is nothing you can’t do if you apply yourself fully. 

● Equality of voice: A. Team. Player. Able to inspire and motivate others, bringing energy, innovation, and a can-do attitude to our startup environment. 

Benefits 

● The opportunity to change the sport of triathlon and build something you can be really proud of. 

● Flat working environment and a get-things-done company culture. 

● Private health insurance through Vitality, including wellness benefits and more. 

● 25 days holiday + Christmas break. 

● Flexible working structure. 

● Enhanced parental leave. 

● Company share option scheme to drive ownership ability and allow financial participation in company success. 

● Complimentary / discounted T100 event entries for employees, friends and family. 

● Free snacks, drinks, gym classes, open water swim credits and more. 

Inclusive Employer 

We’re an equal opportunities employer and positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, religion, or belief. We are committed to providing a workplace free from discrimination and fostering an inclusive culture where all employees are respected and valued. 

If you’re worried you don’t quite hit all the requirements mentioned above, don’t let that hold you back from submitting your application! Unique backgrounds, experiences, and perspectives are essential for our ability to innovate and grow, so if you think you’d be a great fit then we’d love to hear from you.