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Good Inside

Lifecycle Marketing Manager

New York , United States
Hybrid

AI overview

Own and optimize member lifecycle marketing strategies, designing personalized touchpoints to enhance engagement, retention, and overall member experience.

Who We Are

Good Inside is redefining parenting - not as something that should “just come naturally,” but as a skill to learn and practice. Founded by Dr. Becky Kennedy and Dr. Erica Belsky, we combine sturdy leadership with innovative technology to give parents personalized guidance, AI-powered support, and a global community.

Our mission: help parents raise resilient, confident kids in a changing world. We’ve already reached millions, and we’re just getting started.  We’re refining our product and expanding our reach to empower even more families.

We’re looking for bold, high-ownership problem-solvers who want to build something new, tackle big challenges, and be at the forefront of change.

The Opportunity

We’re seeking a strategic, data-driven Lifecycle Marketing Manager to own and optimize our member lifecycle marketing strategy. In this role, you’ll own member communications from onboarding through reactivation, designing thoughtful, personalized touchpoints that deepen engagement, drive usage, and improve retention. You’ll collaborate cross-functionally with product, data, content, and engineering teams to build automated programs that scale and evolve with our business.

This is a hybrid role and requires  3 days per week in our Midtown Manhattan office. 

What You’ll Own

  • Own member lifecycle marketing across email and push, from onboarding to re-engagement to win-back
  • Plan the member calendar to ensure timely, cohesive messaging across all lifecycle touchpoints
  • Brief internal partners (creative, etc.) on campaign goals, key messaging, assets, and timelines
  • Build lifecycle journeys and campaigns in Braze, including targeting, logic, and templates
  • QA all campaigns end-to-end (copy, links, rendering, tracking) to ensure flawless execution across channels
  • Launch and oversee various channels such as SMS and in-app messaging
  • Optimize the end-to-end customer journey, using segmentation and behavioral data to create personalized, high-impact messaging flows
  • Collaborate with product, member experience, and content teams to integrate relevant content, events, and features across lifecycle campaigns
  • Work with creative teams to ensure campaigns are on-brand, actionable, and resonant with our audience
  • Run A/B tests and utilize learnings to continuously improve performance
  • Monitor key customer segments and proactively identify drop-off points and retention opportunities

Your Skills & Experience

  • 4+ years of experience in lifecycle or CRM marketing, with a track record of owning and scaling programs at a high-growth consumer or membership-based company
  • Deep experience with lifecycle tools (we use Braze) and marketing automation best practices
  • A strong analytical mindset,  you’re comfortable diving into data to uncover insights and inform strategy
  • A creative, customer-first approach to marketing that balances performance and brand
  • Experience partnering cross-functionally across product, engineering, content, and design teams
  • A bias toward action and a love of building—you're excited to test, iterate, and improve
  • A strong sense of ownership and the ability to thrive in an ambiguous, fast-paced environment

What We Offer

  • Compensation: Annual salary for this role will be $120k - $135k 
  • Company Equity
  • Comprehensive benefits package
  • 401k + Company match
  • Time off to recharge
  • Hybrid work environment
  • A high-ownership, high-performance, high-collaboration culture

Equal Employment Opportunity

Good Inside is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws.

We are dedicated to growing a diverse team of highly talented people. As much as we believe in focusing on the parent behind the parenting and the child behind the behavior, we believe in focusing on the person behind the job. We’re dedicated to building a workplace where we give each other the strategies, support, and space we each need to thrive—believing in and bringing out the good inside of everyone..

If you require any accommodations during the recruitment process, whether it be alternate forms of material, accessible meeting rooms, etc., please let us know and we will work with you to meet your needs.

For information about Good Inside's privacy practices, see our Privacy Policy. California applicants, please also see our CA Applicant Privacy Notice.

 

Perks & Benefits Extracted with AI

  • Education Stipend: 401k + Company match
  • Time Off: Time off to recharge
  • Remote-Friendly: Hybrid work environment
Good Inside

Who We Are Good Inside isn't just another parenting resource—we're creating an entirely new category that recognizes parenting as a skill to be learned and practiced, challenging the myth that it should “just come naturally.” Our approach? Sturdy leadership supported by cutting-edge technology. We believe parents deserve to be at the forefront of the tech revolution and so we created an app that offers personalized guidance, an AI-driven parenting advisor, and a global community of like-valued parents.    Founded by Dr. Becky Kennedy and Dr. Erica Belsky, we're on a mission to solve one of humanity's most complex challenges: raising resilient, confident kids in an ever-changing world. We have revolutionized how parents learn, grow, and connect - making expert guidance and community support accessible and engaging for millions of families worldwide. We’re off to a great start and we know our product is changing lives - which means we're gearing up for our next big leap: refining our product and expanding reach to empower even more parents worldwide.   At Good Inside, we're looking for relentless problem solvers who light up at the chance to do hard things and create an entirely new category of company. If you're passionate about leveraging tech to empower millions of families and driven to make a lasting impact on society, we want you on our team. Join us in shaping the future of parenting and being at the forefront of social change.

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Salary
$120,000 – $135,000 per year
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