Lifecycle Marketing Manager

ABOUT US: Dutch is transforming veterinary care by making expert treatment accessible anytime, anywhere. Our mission is simple: help every pet live their happiest, healthiest life by connecting pet parents with licensed vets through seamless virtual visits. We’re the only veterinary telemedicine service that can diagnose, prescribe, and ship medications directly to customers – offering real relief and convenience for pets and their families. As one customer put it: “Dutch was the only site that would diagnose and prescribe meds as well as ship the meds.” Backed by world-class investors including Forerunner Ventures, Eclipse Ventures, and Bling Capital, our team is made-up of successful startup founders (Hims, PlushCare, Nasty Gal) with expertise in scaling enterprises (TripAdvisor, Walmart). Featured in TechCrunch, Forbes, Wired, and Axios, Dutch is setting the standard for quality, accessibility, and compassion in pet care. The Role We’re looking for a Lifecycle Marketing Manager to help build, execute, and optimize lifecycle programs across email, SMS, and push. This role is ideal for someone with 3–4 years of lifecycle experience who is hands-on, curious, data-informed, and excited to turn strategy into execution. You’ll work closely with the Head of Lifecycle Marketing to ship campaigns quickly, test aggressively, and continuously improve how members experience Dutch from day one through long-term retention. WHAT YOU'LL DO:

Build and execute lifecycle campaigns across email, SMS, and push using Iterable

Own day-to-day execution of key lifecycle moments including:

Onboarding & early engagement

Feature education & adoption

Preventative care reminders

Retention, renewal, and win-back programs

Create and maintain journeys, triggers, and recurring campaigns with a strong attention to detail

Partner with design, product, and CX to ensure lifecycle messaging is timely, helpful, and on-brand

QA campaigns thoroughly (logic, personalization, rendering, links, timing)

Monitor performance and report on results using core lifecycle metrics (open, CTR, conversion, retention impact)

Support experimentation through A/B testing of subject lines, content, timing, and segmentation

Help document and improve lifecycle best practices, templates, and processes as the program scales

WHAT WE'RE LOOKING FOR:

3–4 years of lifecycle or CRM marketing experience

Hands-on experience with Iterableor a comparable platform (Braze, Customer.io, Klaviyo, etc.)

Strong understanding of triggered messaging, segmentation, and personalization

Comfort working with data to inform decisions (you don’t need to be an analyst, but you should know what “good” looks like)

Extremely detail-oriented with strong QA instincts

Clear, empathetic writing style with an ability to simplify complex ideas

Ability to manage multiple campaigns at once in a fast-moving environment

A bias toward action — you’d rather ship, learn, and improve than over-polish

Experience in subscription, healthcare, or consumer services

Familiarity with experimentation frameworks and lifecycle measurement

Basic HTML knowledge for email troubleshooting

Experience working closely with product or CX teams

WHY THIS ROLE IS EXCITING:

You’ll have real ownership and visibility over core member communications

You’ll work directly with a senior lifecycle leader and have room to grow

You’ll help shape how Dutch shows up as an authoritative, trusted voice in pet care

Your work will directly impact retention, engagement, and member satisfaction

WHY WORK FOR DUTCH:

Competitive compensation and equity package

Health, dental, and vision insurance

Flexible PTO

The chance to make a meaningful impact on pets (and their people)

DUTCH'S GUIDING PRINCIPLES:

Pets First – business and medical decisions are always guided by the pet’s best interest. We’ll never compromise on pet health and we’re all here because we care about their well-being

Agile Like a Cat – We have a bias toward swift action, while maintaining quality and accuracy. For us, that means being able to turn on a dime, like a cat, analyze our options – even ones that may not be on the table – then execute without perfection getting in the way

Creativity is our Catnip – Creativity feeds us and helps us push boundaries to always find better solutions, making the complex more accessible and easier to understand

Be the Human Your Dog Thinks You Are – Be kind, show care for your colleagues, and even if you’re an expert - give others context, reinforce the positive, and help them understand.