Lifecycle Marketing Manager

Build the full lifecycle—from acquisition and qualification through onboarding, adoption, expansion, and renewal. You’ll ship multi-step nurtures, real-time chat playbooks, in-product prompts, and webinar programs; apply AI to target, personalize, and optimize; and partner with Sales, CS, Product, and RevOps to turn signals into pipeline and revenue.

What you’ll do

• Map & orchestrate journeys: Translate lead and customer journeys (lead → MQL/SQL/SAO/PQL → customer → expansion/renewal) into automated programs with clear entry/exit criteria and success metrics.
• Execute high-impact programs across channels:
• Acquisition & qualification: top/mid-funnel nurtures, content tracks by persona/vertical, intent-based chat, form/route logic, and meeting acceleration.
• In-product messaging: onboarding checklists, feature tours, usage nudges, and PQL prompts tied to product events.
• Webinars/virtual events: topics, promotion, hosting, and follow-ups aligned to stage and persona.
• Automation handoffs: task and alert routing to Sales/SDRs/CS; sync audiences to paid channels where useful.
• Put AI to work: Predictive scoring/propensity, audience discovery, content variants, send-time optimization, anomaly detection—always with QA/guardrails and human-in-the-loop review.
• Measure & optimize: Define channel/stage KPIs; build dashboards; run A/B and holdout tests; publish monthly readouts with clear “stop/scale” guidance.
• Partner cross-functionally: Align definitions, SLAs, and routing with RevOps; instrument key product events with Product; co-own success metrics with Sales and CS.

What success looks like (6–12 months)

• Higher lead-to-SAO and meeting rate from intent-based nurtures and chat.
• Faster time-to-first-value and higher onboarding completion/activation for new customers.
• Increased feature adoption, PQL-to-pipeline, and measurable expansion ARR contribution.
• Improved NRR/GRR and reduced churn risk signals through targeted lifecycle programs.
• Trusted, self-serve reporting and a documented experimentation roadmap.

What you bring

• 5–7 years in lifecycle/CRM or product-led growth for B2B SaaS (mid-market/enterprise a plus).
• Proven operator: you’ve personally built multi-step nurtures, in-app experiences, chat playbooks, and webinars end to end.
• Comfort with AI-assisted workflows (scoring, propensity, content generation) and strong QA/guardrails.
• Data-literate: segmentation, cohorting, test design, funnel math; clear communicator of insight-to-action.
• Excellent copy and UX instincts; fast, detail-oriented executor.
• Working knowledge of compliance and deliverability (CAN-SPAM, CASL, CCPA/GDPR).

Tools you may use here

Marketing automation/CRM: HubSpot, Salesforce • Product & data: Pendo/Appcues, Segment/CDP, basic SQL • Conversational & ABM: Qualified/Intercom/Drift, LinkedIn/Google Ads • Attribution/AI: native AI in the above tools, scoring/propensity platforms • Webinars: Zoom Webinars/ON24 • Analytics/BI: HubSpot/SFDC reports, Looker/Tableau.
(Exact stack experience is great but not required.)

This is a hybrid position for candidates currently located in Raleigh, North Carolina, United States.