Lifecycle Marketing Manager

About the role

We are seeking an experienced, strategic, and results-driven Lifecycle Marketing Manager. This critical role is responsible for the end-to-end development, execution, and optimization of highly personalized email and in-app messaging campaigns, focusing on complex automation processes to drive engagement, conversion, and retention across Auctane products.

The ideal candidate possesses expertise in marketing automation and a proven track record of leveraging platforms like Hubspot and Pendo. This role requires a blend of strategic thinking, hands-on technical execution, project management, and a commitment to data-driven optimization. Overall, this role offers an exciting opportunity to shape our email and in-app marketing practice, allowing you to make a tangible impact on our customers' experiences and contribute to the overall success of our marketing efforts.

This role is hybrid based in Austin, TX (Tuesday, Wednesday and Thursday in office).

What will you be doing?

• Strategy: Develop and execute email marketing strategies to drive engagement, conversions, and retention across Auctane products.
• Campaign Management: Lead complex marketing campaigns, including audience segmentation, dynamic content personalization, A/B testing, and end-to-end performance tracking.
• Cross-Functional Leadership: Partner with cross-functional teams (including Product Marketing, Content, Creative, Customer Success, Rev Ops, Sales, and Marketing Ops) to support company initiatives.
• Technical Execution & Automation: Design, build, and maintain sophisticated automated customer journeys and triggers within Hubspot and Pendo. Utilize strong technical skills to customize email templates, troubleshoot integration issues, and ensure seamless data flow.
• Performance Analysis & Reporting: Monitor and analyze key performance indicators (KPIs) such as open rates, click-through rates, and deliverability. Proactively identify performance gaps, formulate data-driven optimization initiatives, and present strategic recommendations to upper management.
• Compliance & Best Practices: Ensure 100% compliance with all email best practices, anti-spam laws (e.g., CAN-SPAM), data privacy policies (e.g., GDPR, CCPA), and authentication protocols (SPF, DKIM, DMARC) to maintain optimal email deliverability and sender reputation.
• Process Management: Own the creation, maintenance, and tracking of lifecycle marketing projects within ClickUp, ensuring timely delivery and clear stakeholder communication.
• Innovation: Stay current with emerging technologies, industry trends, and competitive best practices in email marketing, marketing automation, and in-app messaging to drive continuous innovation

What are we looking for?

• Bachelor's degree in Marketing, Communications, or a related field.
• 4+ years of dedicated, hands-on experience in email marketing and marketing automation, preferably within a B2B or SaaS environment.
• Expert-level proficiency in Hubspot and Pendo (or similar enterprise-level marketing automation platforms).
• In-depth knowledge and application of email marketing best practices, including advanced segmentation, personalization strategies, and iterative A/B testing methodologies.
• Familiarity with HTML and CSS, specifically in the context of email template customization and troubleshooting.
• Understanding of email deliverability factors, including authentication protocols, reputation management, and ISP regulations.
• Analytical mindset with the ability to track, analyze, and interpret campaign metrics to inform and execute data-driven decisions.
• Excellent written and verbal communication skills, a meticulous eye for detail.
• Demonstrated ability to manage multiple, complex projects concurrently and meet deadlines in a fast-paced environment.

What will make you stand out?

• Experience with segmentation and personalization techniques, such as creating dynamic content based on real-time user behavior and leveraging customer data models for highly targeted messaging.
• Relevant certifications, such as a Hubspot Email Marketing Certification or equivalent platform expertise.
• Familiarity with project management within platforms like ClickUp.
• Proven expertise in managing and executing a robust A/B and multivariate testing framework.

The Tech

• Confluence
• Google Suite 
• Hubspot
• Pendo
• Slack

What do we offer?

• 🏠 We are a hybrid company. All team members at Auctane in Austin come into the office Tuesdays, Wednesdays and Thursdays.
• 🛬Take the reins of your time off with our Flex Time Off policy – because work-life balance should always be in your hands!
• 🌅 We offer 12 paid holidays for all of our US employees!
• 💰401k employer matching program – because your future deserves a friendly boost!
• ⭐️We conduct annual merit reviews to recognize and reward your hard work and achievements.
• 🏟️ Company events, we work hard, play hard! We do our best every day, even at our regular team-building events.
• 🏢 Attractive office space in the heart of central Austin, Texas (free drinks, snacks…).
• 🍽Indulge in weekly catered lunches at our office – a delicious perk to fuel your work.
• 🏐 Health and Wellness: The well-being of our team is super important to us. Choose from different options that include medical, dental, and vision plans. 
• 🏋🏾‍♀️Fitness center in the office with Tonal Mirrors, Pelotons, free weights, etc.
• 🧠Employee Assistance Program. We offer up to 8 free mental health sessions. 
• 💪🏽We offer gym discounts to help you stay fit and healthy!
• 📚We offer education reimbursement to all employees, ensuring that you can pursue your educational goals while excelling in your career with us. Invest in your future and let us support your growth every step of the way. 
• 🔗 Employee Referral Program! We reward employees helping us find top talent!
• 💜 An inclusive, casual and upbeat work environment. The personality and opinions of each of our team members are important and valid; we aim to offer all employees a safe environment where they can be themselves and thrive.

Additional Position Duties: (The following is a list of what all employees, except those with medical accommodation, may be regularly required to do.)

• Sit for prolonged periods of time
• Utilize wrist and hands for a prolonged period of time
• Walk short distances
• Stand for short periods
• Speaking and conversing with others
• Lift up to 25lbs without assistance up to chest height

Equal Opportunity Employer/Veterans/Disabled

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