Lifecycle Marketing Manager, Agency

The Lifecycle Marketing Manager will be a seasoned individual contributor supporting a variety of clients at various stages of relationship and engagement development. The individual will work with external and internal teams to deliver B2C and B2B marketing programs and advisory services that are designed to grow our client’s business and drive incremental revenue.

• Collaborate with Marketing Services Business Development, Marketing Services Delivery, and cross-functional business partners to develop and present marketing strategy recommendations designed to drive payments
• Lead cross functional team of stakeholders with responsibility to improve the client experience and reduce Marketing Services cost to deliver
• Serve as a payments marketing subject matter expert/advisor/consultant on behalf of Clients – e.g., merchants, issuers, fintechs and processors
• Identify and develop scalable marketing frameworks to improve speed to market, ensure work product is consistent, delivered efficiently and executed flawlessly
• Provide marketing thought leadership and expert project management skills to develop and implement marketing programs on behalf of clients – e.g., research& insights, marketing strategy, campaign development, campaign delivery & optimization and campaign measurement
• Serve as Marketing Services Delivery escalation point of contact and own resolution of delivery issues for Clients/stakeholders
• Nurture, grow and deepen client relationships; establish US Client Marketing as preferred marketing partner of choice among our clients

• Authority in multiple marketing disciplines – e.g., brand, product, direct response, research, content, social, influencer, sponsorship, events,  
• Deep payments knowledge and understanding of market dynamics in the areas of consumer/ small business; prepaid, debit, credit, commercial
• Direct experience in an agency environment or in a role that routinely partners with agencies to deliver multi-channel lifecycle marketing programs
• Accomplished at building trusted relationships with cross-functional team members, key stakeholders, business leaders and clients
• Ability to structure, manage and coordinate complex projects across multiple internal/external stakeholders
• Demonstrated ability to collaborate and influence in a highly matrixed organization
• Organized, with a natural inclination for both strategic and tactical deliverables
• Aptitude to think creatively, identifying new and innovative ways of organizing resources and prioritizing work leading to tangible business results
• Work with limited direction, usually within a complex and ambiguous environment to drive fact-based recommendations, solutions, and decisions
• Leadership experience working in agency and/or consulting roles involving the development and delivery of comprehensive, multi-channel marketing programs
• Strong executive presence; excellent written and verbal communication skills; experience engaging with Executive and C-level suite audiences

This role is not eligible for immigration sponsorship.

The starting pay range for this role is $70/ph - $75ph. Actual compensation within the range will be dependent on several factors including but not limited to relevant experience, skills, certifications, training, and location. It is not typical for an individual to be hired at or near the top of the range and determining factors for compensation are considered for each individual circumstance. BLEND360 also offers a competitive benefits program to meet the health and financial well-being of our team and their families. You can look forward to a range of benefits including medical, dental, vision, 401K, PTO, commuter benefits, spending accounts, life insurance, disability coverage, and EAPs.   

A diverse workforce is a strong workforce 
To deliver growth at BLEND360 and for our clients, we believe we have a responsibility and unique opportunity to positively impact the workforce. Diversity has played a critical role in our history, our growth, and continues to have a profound impact on our success.  We are determined to have equality in the workplace, within our team and as an extension of our clients’ team.

This is not the work of the moment, and this requires continued learning and purposeful actions.  We are investing resources to understand and improve the sourcing, selection, and retention of the talent we hire, and ultimately the workforce we provide for our clients. We will communicate our journey in the spirit of transparency and shared learning.