Lifecycle Marketing Lead

TLDR

Lead the end-to-end retention strategy at Polymarket through data-driven lifecycle marketing, optimizing multi-channel campaigns, and driving engagement in a fast-paced environment.

About Polymarket

Polymarket is the world’s largest prediction market platform. We enable individuals to express views on real-world events by trading on outcomes across politics, economics, sports, culture, and current affairs. Built as a peer-to-peer marketplace with no centralized “house,” Polymarket aggregates diverse opinions into transparent, market-based probabilities that reflect collective expectations about the future.

We're growing fast – both in terms of volume ($21B traded in 2025) and adoption as an alternative news source. Our ambition is to become a ubiquitous beacon of truth in global media and we need your help adding fuel to the fire.

What You’ll Do

  • Own end-to-end retention strategy across lifecycle, CRM, and in-product messaging for Polymarket's US App and Polymarket.com

  • Build and optimize email, push, in-app, and SMS campaigns to drive repeat trading and frequency

  • Design lifecycle programs across onboarding, activation, re-engagement, and win-back

  • Partner closely with product, data, and growth to test retention levers (UX, incentives, content, timing)

  • Define and track core metrics (D1/D7/D30 retention, frequency, cohort LTV) and turn insights into action

  • Run fast, data-driven experiments to increase engagement around key events, markets, and moments

  • Weekly reporting to both product and growth

What We’re Looking For

  • 3–6+ years of experience in retention, lifecycle, or CRM marketing of a consumer app

  • Experience owning retention across web + mobile

  • Strong analytical instincts—comfortable working with cohorts, funnels, and experimentation

  • Clear communicator who can move quickly in a high-velocity, event-driven product

  • Bonus: experience with trading, OSBs, crypto, or real-time marketplaces

Polymarket is the largest prediction market platform, allowing individuals to express views on real-world events by trading outcomes across various sectors like politics, economics, and sports. By operating as a peer-to-peer marketplace without a centralized house, Polymarket aggregates diverse opinions into transparent probabilities that reflect collective expectations of the future.

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