Lifecycle Marketing Associate (Contract-to-Hire)

About the Outdoorsy Group

Founded in 2015, Outdoorsy Group pioneered access to the outdoors by building the world’s leading outdoor travel ecosystem. Millions of guests trust Outdoorsy to create lifelong family memories, while hosts rely on its products and innovations to grow their businesses and unlock life-changing sources of income. Outdoorsy Group’s portfolio includes Outdoorsy.com, the largest outdoor travel and hospitality marketplace; the Destination Network, a growing collection of campgrounds and glamping retreats set in some of the country’s most iconic landscapes; and Roamly, its proprietary insurtech platform powering Outdoorsy.com and enabling insurance infrastructure for global marketplaces. Together, Outdoorsy Group’s businesses are united by a long-term mission: to restore our relationship with the outdoors—and with one another.

About the Role

We are looking for a data-driven and creative Lifecycle Marketing Associate to join our team on a contract basis. You will be the primary engine behind our lifecycle program, managing a complex ecosystem of 30+ automated journeys and recurring blast communications.

This role is unique in its breadth: you will support two of our products on an 80/20 split, focusing primarily on Roamly and Wheelbase. The ideal candidate has prior experience in Insurtech or Fintech, and is a technical lifecycle marketer who can move seamlessly between high-level journey mapping, technical campaign production, and persuasive copywriting.

Requirements

Key Responsibilities & Deliverables

• Platform Administration: Act as an admin for Customer.io (Email & Push) and Attentive (SMS), ensuring deliverability and platform health.
• Journey Management: Own the logic, content, and performance of 30+ automated lifecycle journeys. You will be responsible for developing net-new content and optimizing existing logic to drive retention and conversion.
• Strategic Mapping: Document and maintain a comprehensive Customer Journey Map. You will chart every touchpoint, from sales and service to portal notifications, ensuring a cohesive experience during hand-offs between Roamly and Wheelbase.
• Product & Engineering Collaboration: Partner with the product team to audit existing events and define requirements for net-new event creation to trigger sophisticated automations.
• Campaign Execution: Manage a holistic calendar of blast communications (Email/SMS). You will handle everything from audience segmentation to content development.
• Testing & Optimization: Maintain an A/B testing roadmap across all channels to constantly improve open rates, CTRs, and conversion metrics.
• Copywriting: Draft compelling copy for all emails, SMS, and push notifications with the ability to switch between multiple brand voices, targeting unique customer personas.
• Compliance & Support: Serve as the point person for legal/compliance requests and handle ad-hoc service requests from agents (e.g., manual unsubscribes, journey hotfixes, and timestamp audits).
• Cross-Brand Synergy: Collaborate closely with the Outdoorsy lifecycle team to develop Roamly upsell content specifically for the Marketplace host audience.

Key Performance Indicators (KPIs)

Primary:

• Automated email journeys refreshed with new creative and copy.
• New automated email journeys developed.
• Monthly blast campaigns planned and deployed.
• Creation of journey mapping documents.
• AB tests executed quarterly.

Secondary:

• Development of engagement and conversion benchmarks.
• Engagement metrics improved (open rate, click rate, conversion rate).

Who You Are (Candidate Profile)

• Experience: 2–4 years of experience in lifecycle marketing, CRM, or marketing automation.
• Industry Background: Prior experience in Insurtech or Fintech is highly preferred, with an understanding of the regulatory nuances of insurance communications.
• AI Proficiency: Intermediate level aptitude with AI tooling including Gemini, prior experience working for companies or clients utilizing AI (e.g. Jasper).
• Tech Stack: Expert-level knowledge of Customer.io and Attentive (or similar sophisticated ESP/SMS tools like Braze or Klaviyo).
• Analytical Mindset: Proven track record of running A/B tests and using data to inform lifecycle logic.
• Technical Literacy: Ability to speak "product" and "engineering". You should be comfortable discussing event triggers, APIs, and data schemas.
• Adaptability: Comfortable working in a fast-paced environment with a "contract-to-hire" mindset, showing the initiative required for a full-time role.

Benefits

Position Details

• Classification: 6-Month Contract-to-Hire
• Compensation: $75.00 – $80.00 per hour
• Location: Austin, TX (On-site)
• Growth Opportunity: Join a company in its early stages and help build its foundation for success.
• Vibrant Culture: Lively Austin HQ with catered lunches, Happy Hours, and team-building events.