Implement and optimize lifecycle marketing campaigns within the CRM to drive user engagement and business goals, leveraging data analysis and A/B testing methodologies.
The Lifecycle Marketing Analyst is responsible to implement and execute lifecycle campaigns within our CRM focused on the credit line and card business.
Responsibilities
Implement lifecycle campaigns for acquisition, retention, and engagement.
Implement messages and creatives in our CRM, in partnership with brand teams.
Implement rapid testing to determine optimal campaigns to drive business goals.
Implement A/B testing for campaigns, including analysis of results and performance.
Orchestrate and optimize campaign flows within the CRM platform, including establishing relevant events and triggers.
Qualifications
Bachelor's degree or studying in a field related to data analysis.
2+ years of experience running effective campaigns in a start up or high growth environment.
Experience diagnosing non performing campaigns and strategising rapidly to course correct and test alternate campaigns (messaging, format, channel, cohorts), designing content and campaigns that drive business outcomes and whatsapp, in-app push and messaging channels.
Knowledge of large-scale bespoke application or Content Analytical mindset, experience with A/B testing, some familiarly with SQL and G-suite.
Benefits
100% Company-funded Health and dental and vision discount plan for employees and immediate family members.
Life insurance.
Phone finance, Headphone, home office equipment and wellnes perks.
30 days of Christmas bonus
20 days paid Vacation
50% Vacation premium
13% Saving funds
$2,000 MXN monthly grocery coupons
$2,000 MXN monthly restaurant coupons
$2,000 USD annual Co-working Travel perk
$2,000 USD annual Professional Development perk
Perks & BenefitsExtracted with AI
Health Insurance:
100% Company-funded Health and dental and vision discount plan for employees and immediate family members.
Annual professional development perk:
$2,000 USD annual Professional Development perk
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